Student Marketing -- I Want My Video Content!
Student Marketing -- I Want My Video Content!
This behavior is very student-like, and for those of us who have clients that focus on the student market, we need to stand up and take notice. These students aren't just watching videos, idly whiling away the hours -- they are active participants! As the article points out, they are "sharing videos with friends, creating their own viral videos and making recommendations to others." This means that you can tap into this segment sort of like an indirect sales force. If they buy in to your message via video, they become the marketers of your products or services. This is why we are so excited about social/viral marketing -- what better way to market to your target segments than to have those who enjoy your product or service do the work for you? Plus, there are many studies that have been conducted in various industries (financial services being one of them) that prove that if you can win a person's loyalty over in their early spending/purchasing years (i.e., college based credit card programs), you've got a customer for life. This is pretty neat stuff!
For folks like CTAM, this has other important implications for the industry that they support. CTAM's study looks at things like how students make service provider decisions, what technologies are owned and used by college students, and what marketing tactics and influences resonate most with college students when selecting television, internet and phone service. For cable and telecommunications providers, it just makes sense to continue - or increase - the number of video campaigns targeted to college students.
If you're interested in reading more detail about these studies, SurveyU's complete study is available from the BizReport article link above, and CTAM's is available to purchase from their link above.
Student Marketing I Want My Video Content - To learn more about this author, visit Nancy Arter's Website.
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I know -- a silly spoof on Dire Straits' "I Want My MTV" -- but some compelling new studies have come out of both the Cable and Telecommunications Association for Marketing (CTAM) and SurveyU. Both studies report on the fact that College Students, an increasingly important demographic segment for direct marketers, are not only viewing most of their video selections online, but are simply gobbling up video content in record numbers. In an article from BizReport on the SurveyU study, Dan Coates, co-founder of SurveyU said, "When it comes to online video, college students have advanced beyond the rest of the Internet population and are fully engaged in the complete online video lifecycle: downloading videos, rating content, posting comments, publishing video links and uploading their own videos.”
This behavior is very student-like, and for those of us who have clients that focus on the student market, we need to stand up and take notice. These students aren't just watching videos, idly whiling away the hours -- they are active participants! As the article points out, they are "sharing videos with friends, creating their own viral videos and making recommendations to others." This means that you can tap into this segment sort of like an indirect sales force. If they buy in to your message via video, they become the marketers of your products or services. This is why we are so excited about social/viral marketing -- what better way to market to your target segments than to have those who enjoy your product or service do the work for you? Plus, there are many studies that have been conducted in various industries (financial services being one of them) that prove that if you can win a person's loyalty over in their early spending/purchasing years (i.e., college based credit card programs), you've got a customer for life. This is pretty neat stuff!
For folks like CTAM, this has other important implications for the industry that they support. CTAM's study looks at things like how students make service provider decisions, what technologies are owned and used by college students, and what marketing tactics and influences resonate most with college students when selecting television, internet and phone service. For cable and telecommunications providers, it just makes sense to continue - or increase - the number of video campaigns targeted to college students.
If you're interested in reading more detail about these studies, SurveyU's complete study is available from the BizReport article link above, and CTAM's is available to purchase from their link above.
Student Marketing I Want My Video Content - To learn more about this author, visit Nancy Arter's Website.
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 Student Marketing -- I Want My Video Content!
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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