Student Marketing -- I Want My Video Content!
Student Marketing -- I Want My Video Content!
This behavior is very student-like, and for those of us who have clients that focus on the student market, we need to stand up and take notice. These students aren't just watching videos, idly whiling away the hours -- they are active participants! As the article points out, they are "sharing videos with friends, creating their own viral videos and making recommendations to others." This means that you can tap into this segment sort of like an indirect sales force. If they buy in to your message via video, they become the marketers of your products or services. This is why we are so excited about social/viral marketing -- what better way to market to your target segments than to have those who enjoy your product or service do the work for you? Plus, there are many studies that have been conducted in various industries (financial services being one of them) that prove that if you can win a person's loyalty over in their early spending/purchasing years (i.e., college based credit card programs), you've got a customer for life. This is pretty neat stuff!
For folks like CTAM, this has other important implications for the industry that they support. CTAM's study looks at things like how students make service provider decisions, what technologies are owned and used by college students, and what marketing tactics and influences resonate most with college students when selecting television, internet and phone service. For cable and telecommunications providers, it just makes sense to continue - or increase - the number of video campaigns targeted to college students.
If you're interested in reading more detail about these studies, SurveyU's complete study is available from the BizReport article link above, and CTAM's is available to purchase from their link above.
Student Marketing I Want My Video Content - To learn more about this author, visit Nancy Arter's Website.
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I know -- a silly spoof on Dire Straits' "I Want My MTV" -- but some compelling new studies have come out of both the Cable and Telecommunications Association for Marketing (CTAM) and SurveyU. Both studies report on the fact that College Students, an increasingly important demographic segment for direct marketers, are not only viewing most of their video selections online, but are simply gobbling up video content in record numbers. In an article from BizReport on the SurveyU study, Dan Coates, co-founder of SurveyU said, "When it comes to online video, college students have advanced beyond the rest of the Internet population and are fully engaged in the complete online video lifecycle: downloading videos, rating content, posting comments, publishing video links and uploading their own videos.”
This behavior is very student-like, and for those of us who have clients that focus on the student market, we need to stand up and take notice. These students aren't just watching videos, idly whiling away the hours -- they are active participants! As the article points out, they are "sharing videos with friends, creating their own viral videos and making recommendations to others." This means that you can tap into this segment sort of like an indirect sales force. If they buy in to your message via video, they become the marketers of your products or services. This is why we are so excited about social/viral marketing -- what better way to market to your target segments than to have those who enjoy your product or service do the work for you? Plus, there are many studies that have been conducted in various industries (financial services being one of them) that prove that if you can win a person's loyalty over in their early spending/purchasing years (i.e., college based credit card programs), you've got a customer for life. This is pretty neat stuff!
For folks like CTAM, this has other important implications for the industry that they support. CTAM's study looks at things like how students make service provider decisions, what technologies are owned and used by college students, and what marketing tactics and influences resonate most with college students when selecting television, internet and phone service. For cable and telecommunications providers, it just makes sense to continue - or increase - the number of video campaigns targeted to college students.
If you're interested in reading more detail about these studies, SurveyU's complete study is available from the BizReport article link above, and CTAM's is available to purchase from their link above.
Student Marketing I Want My Video Content - To learn more about this author, visit Nancy Arter's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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