Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Understanding Your Evolving Markets



Understanding Your Evolving Markets
   

I found this interesting piece of research from Vertis Communications, a leading marketing agency: HISPANICS ARE TECH-SAVVY CONSUMERS.

Their research "revealed that Hispanic adults in the United States are just as likely, and in some cases more likely, to use technology as are non-Hispanic adults." Technology adoption does, however, vary based on different traits, such as whether the consumer speaks only Spanish, which country they or their ancestors came from and how long they've been in the country.

But, overall, the research shows that Hispanics are using the Internet; they are text messaging like the rest of the world and are no strangers to instant messaging.

What this pointed out to us, especially considering the amount of ethnic data that is currently embedded in several of our clients' customer segmentation systems, is that we need to constantly be aware of evolving markets. We need to constantly be thinking of how to best maximize our knowledge of the segments.

This study tells me that we should probably re-evaluate channel strategies for the Hispanic market. Interactive marketing may now be a good fit. Further, it highlights the need to seek a deeper understanding. Do we understand their language preferences? Do we know how long an individual prospect or customer has been in the country? All of these nuances within the overall Hispanic segment are very important, and this Vertis research proves that one more time.

Be on the look-out for behavior changes in your core customer groups. By understanding your segments, you can continually tweak messages, offers and channel strategies in order to better-serve your customers. And, of course, in the end, if you're doing it right, ultimately you'll reap the highest possible profit from each customer.



Understanding Your Evolving Markets - To learn more about this author, visit Nancy Arter's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Understanding Your Evolving Markets
  This article gives the results of some recent research on Hispanic Marketing. Our key theme here is that we must always be aware of our different target markets and how they are continually evolving. If we make it...
Developing Your Leadership Skills
  Leadership = Influence. The art or process of influencing people so that they will strive willingly and enthusiastically. As human beings we all influence someone: parent to child, teacher to student, friend to ...
How to maximise your sales account opportunities
  Customer strategic account management business assessment 5 step tool to help you get the most out of your sales accounts. Start to build a map of your customers business highlighting all the key bits of informati...
Know Your Niche
  It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash....
Evolution of America
  The solutions to questions asked by an evolving people are different than the solutions to questions asked by barbarians. As Americans, it is more important than ever to ask ourselves meaningful questions about the ...

Related Forum Posts Related Forum Posts
Rewired, Rehired or Retired: A Global for the Experienced Wo Rewired, Rehired or Retired: A Global for the Experienced Wo
Advice for starting a business Advice for starting a business
Walmart Walmart
Franchising in Canada Franchising in Canada
The Game Inventor's Guidebook The Game Inventor's Guidebook
Shipping costs and fuel surcharges Shipping costs and fuel surcharges
Guerrilla Financing - How to Finance Any Small Business Guerrilla Financing - How to Finance Any Small Business
Book: The Essentials of Entrepreneurship: What it takes to c Book: The Essentials of Entrepreneurship: What it takes to c

 
About the Author
Have A Suggestion?

View Author's Blog
RRW Consulting Direct Marketing Blog
RRW Consulting Direct Marketing Blog - Here is our daily take on all things related to direct marketing. Whether it is the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here!
Become An Author

View Author's Video
Become An Author

Free Downloads


Nancy Arter's

Complete
List Of
Small-Business-Consulting
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Nancy Arter's Complete List of Small-Business-Consulting Articles For FREE!
Become An Author

Referred by: http://www.internet-search-marketing.com