Nancy Arter Articles

What is Your Data Quality Gameplan - Click To Read Article
This article states importance of having a solid data quality gameplan in place. This way, you're getting the most out of your direct marketing dollars and not wasting valuable budgetary resources.

Used Correctly , E-mail Works - Click To Read Article
This article offers some great ideas on how to effectively utilize e-mail as an integral part of your direct marketing toolkit.

Using Credit Data to Improve Direct Marketing Performance - Click To Read Article
This article discusses the use of consumer credit data for direct marketing targeting and pre-approved campaigns. It reviews the type of data available from the consumer credit bureaus and provides a high-level overview of the significant regulations that govern the use of individual-level consumer credit data. The article provides valuable information for any financial services marketers.

Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 1 - Click To Read Article
This is the first article in a series on how to be as smart as possible in a tough economy in terms of your direct marketing. Not only does it make you more successful in an economic downturn, it prepares you well for when the economy turns around with a boost to your success.

Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 2 - Click To Read Article
This is the second in our series of how to be a smart marketers in today's economy. This article talks about the importance of communicating with everyone in your company to ensure that all goals are aligned.

Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 3 - Click To Read Article
This is the third in the series of how to be more effective in a tough economy. And, this article will give you some good ideas on all of the elements of each campaign to take a hard look at to hone in on the best direct marketing strategies.

Understanding Your Evolving Markets - Click To Read Article
This article gives the results of some recent research on Hispanic Marketing. Our key theme here is that we must always be aware of our different target markets and how they are continually evolving. If we make it a point to stay up-to-date in this arena, we will always be very aware of the best way to target to these important customer segments.

Two Marketing Tips for Entrepreneurs - Click To Read Article
In this article, we share two tips that helped our own direct marketing consulting business go from being only a dream to becoming a reality. The article focuses on two areas: 1. how to create the initial business idea, and 2. how to successfully market the new business.

The Shift from Push to Pull Marketing - Click To Read Article
There is a definite shift going on today in direct marketing. Today, more than ever, it is very important to create a compelling reason for people to seek YOU out . . . as opposed to the other way around.

The Keys to Multi-Channel Success - Click To Read Article
This article reports on a webcast where an executive from Accudata talks about the importance of integrating multi-channel marketing into your overall strategy. If you're interested in learning more about this topic, just email us and we'll send you our whitepaper on Effective Multi-Channel Marketing Techniques. Our general email is info@rrwconsulting.com. Enjoy!

The Importance of Master Data Management (MDM) - Click To Read Article
This article takes CRM a step further and focuses totally on managing your data. MDM is a new acronym out there -- and much of it correlates closely to the same problems . . . or opportunities . . . around CRM. It's an interesting topic, and definitely one to keep in mind as you're thinking about effectively managing your customer relationships.

The Importance of Customer Satisfaction - Click To Read Article
This article discusses the importance of creating excellent customer satisfaction so that your customers spend more of their dollars with your company. It also give some ideas that you can implement immediately in your business to accomplish this.

Taking Your Direct Marketing to the Next Level with Segmentation - Click To Read Article
By now, you probably know our stance on segmentation. We believe in it! RRW specializes in building customized segmentation systems for our clients. In this article, we'd like to highlight a success story by a company who used an off-the-shelf system from Claritas. We think that this may give you some ideas that you can implement within your business. Here's how Lettuce Entertain You Enterprises improved their direct mail response through the use of segmentation.

Student Marketing -- I Want My Video Content! - Click To Read Article
This article discusses how College Students have embraced online video in increasing numbers. This is an important segment to many of us direct marketers and it's nice to know that there are unique channels that we can use to effectively communicate with this population.

Social Media: A Highly Effective Tool for Non-Profits - Click To Read Article
This article talks to those who operate a non-profit organization (or work with them). The topic is about Social Media and how to use it effectively to create a community to increase donations. Social Media is yet another tool that we can use as part of our overall marketing strategy.

Promote Fun -- Promote Profits - Click To Read Article
This article suggests that by creating a "fun" work environment, you can also create better customer and employee satisfaction.

Measuring and Tracking Your Marketing Effectiveness - Click To Read Article
This article speaks to the importance of putting a measurement system into place so that you can prove your marketing campaign effectiveness. It cites some recent research and gives some initial steps to begin considering so that you, too, can implement effective tracking.

Is is SPAM or Your Direct Marketing Approach? - Click To Read Article
This article gets to the heart of how to not be seen as a "Spammer." If you conduct e-marketing campaigns, sometimes it's tough to get your message read. Here are some interesting statistics why this is the case -- and some helpful pointers to utilize e-marketing EFFECTIVELY in your direct marketing plan.

Integrating Your Multi-Channel Marketing Approach - Click To Read Article
This article provides some insight on how to effectively utilize the many different channels available to us to promote our businesses. The key is balance -- and really getting a good understanding of your customers.

How Compelling is Your Direct Marketing Message? - Click To Read Article
This article talks to how to improve your message to make it resonate with more would-be customers. It also takes into consideration generational attributes, particularly the Gen-Xers that are one of the largest purchasing audiences today.

Harnessing Passionistas Through Digital Media - Click To Read Article
Social Media is a very viable channel that all businesses can use to really enhance their level of expertise in the eyes of their consumers. This article discusses how Yahoo! has done a study on consumers who are online users with specific passions and how they can help us sell our products and services. What better way to market your product than to have your happy customers sell it for you? Read on for more about this interesting study.

Has Anyone Ever Called you a Junk-Mail Queen (or King)? - Click To Read Article
This article discusses the best way to utilize e-mail marketing campaigns so that you can get your business's emails read. There is a lot of competition with SPAM out there -- and there are several things you can do to ensure that your prospective customers are reading your important messages.

Give the Customer What They Want! - Click To Read Article
This article talks about how to more effectively direct market to your valuable customers, taking into account HOW they want to be communicated with and through which marketing channel.

Essential E-Marketing Tips - Click To Read Article
This is an article on three of the very important elements when creating an e-marketing campaign. These three elements are definitely important in getting your e-mail read and responded to.

Effective E-Marketing Campaigns for Entrepreneurs - Click To Read Article
This article looks at an online wine seller and how they've utilized e-marketing campaigns to reach their customers. This is a low-cost way to reach customers and build relationships with potential customers. All businesses can utilize e-marketing effectively to build their customer bases.

Driving Direct Marketing Excellence: Customer Profile Studies - Click To Read Article
This article talks to the importance of conducting a thorough customer profile study to get a good understanding of your customer base. These studies can be performed for very little cost and the data that you receive back on your customer base is unbelievably valuable to your business.

Direct Marketing Toolbox - Click To Read Article
In this article, we highlight some excellent direct marketing resources that any entrepreneur can use to assist them in their direct marketing efforts.

Customer Centricity: Where Are We Now? - Click To Read Article
This article addresses the need for companies to look at all of their customer touchpoints to ensure that the message the customer is receiving from your company is consistent across all marketing and sales channels. This is a critical area that every company needs to examine to ensure customer satisfaction.

Direct Marketers Resumes: The Masters of Many Domains - Click To Read Article
This article talks about how those who manage the direct marketing efforts for their firms are taking on more responsibilities than ever before. The key take-away here is not to forget to focus on the effectiveness of your campaigns -- even if you have to consider hiring outside help to do it. Campaign effectiveness measurement is more important than ever!

Direct Marketing and the Creation of Trust - Click To Read Article
This article talks to the impact of creating trust through direct marketing, and what the impact is when you aren't truthful.

Direct Marketing and the Economy - Click To Read Article
This article looks at how the economy is impacting us as direct marketers and the importance of planning for it in 2008.

Customer Service Excellence - Click To Read Article
This article focuses on the importance of customer service and how you can obtain it for your own customers.

CRM Implementation: Know Thyself - Click To Read Article
This article delves further into the importance of understanding what you need in terms of CRM technology and provide you with some good tips for your business on how to conduct a needs assessment prior to buying. This way you can stretch those marketing dollars -- and end up with exactly what you need.

Direct Marketing Case Study - Click To Read Article
This is an excellent case study from one of the firms that we sometimes partner with, Imago Digital. It features how they were able to help a technical college dramatically increase their enrollment through the use of a personalized direct marketing campaign.

Data Strategies Checklist - Click To Read Article
From taking a hard look at your customer data to negotiating better pricing with your data providers, this article is designed to help you make an honest assessment of your data and the money that you spend on it. Our hope is that it will generate some good ideas for your next marketing campaigns!

Commit to a Solid CRM Strategy - Click To Read Article
This article used Albertson's Grocery as a case in point on the importance of fully thinking through your CRM strategy in order to increase customer satisfaction.

Consider Randomized, Real Time Testing - Click To Read Article
This article talks to the importance of testing various part of your direct marketing campaign to determine the best offer, author, idea, etc. Testing can prove to be invaluable, and can save your business both time and money.

Becoming the Master of Customer Data - Click To Read Article
This article will give you an overview on how to truly master your customer data. This is important as you plan you direct marketing efforts because your loyal customers expect you to recognize them as such -- and you need to market to them in a way that shows them that you value them.

Bridging the Gap Between Sales and Marketing - Click To Read Article
This article discusses the importance of bridging the communications gap between sales and marketing. This point can not be overstated . . .in fact, it can be blamed for many failures in both divisions. It is imperative to all businesses to have solid communications between the two divisions -- and goals that work in tandem with each other. Doing this can spell success for your business.

Build Your Own Brand! - Click To Read Article
This article cites several examples of how companies are allowing the customer to design their own product experience from your product line. It's interesting how the customer can become so much more engaged as they become part of the design process for something that they are purchasing.

Baby Boomers are Technologically Savvy! - Click To Read Article
This article discusses how to better market to Baby Boomers (the largest generation). It also talks about the importance of marketing effectively to the (unprecedented) six generations that are alive today.

Achieve Customer Relationship Management Success - Click To Read Article
This article is all about data quality and how important it is to you Customer Relationship Management. No matter what size customer database you have, it's good to understand the tools and technology available to ensure that your database stays clean and accurate. We cover relatively simple tools to use all the way to referential data linking. While you may not need this type of linking, it's good to have a grasp of what it is as you are managing your database.


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.