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Build a Better Career With a Strong Personal Brand
| Guest post by: Nick Nanton |
Article Overview: Whether you are an accountant, a restaurant manager, or a school teacher, your personal brand can play a critical role in determining the success of your career.
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Build a Better Career With a Strong Personal Brand
I’ve written about personal branding often. If you’re a business owner, celebrity,
or executive of a large company, you no doubt understand the importance of your
personal brand. On the other hand,
if you’re an employee and not the face of an organization, you might question
the importance of your brand. Let
me state this loud and clear: personal branding is an essential element of
career building. Whether you are
an accountant, a restaurant manager, or a school teacher, your personal brand
can play a critical role in determining the success of your career.
If you haven’t been paying attention to your personal brand,
don’t panic. Technologies that
make it easy to establish your personal brand are still relativity young-and
many people have yet to take it seriously. You haven’t been left behind-- yet. In fact, you have the opportunity to be
ahead of the curve and set yourself apart from many of your peers. But the time to act is now. A recent survey conducted by Kelly
Services has indicated that
a rising number of workforce members are recognizing the importance of personal
branding. As Kelly Services
General Manager Mike Webster put it, "Personal branding is taking on a new
importance as more people take control of their careers and market themselves
to a vast audience.” As you’ve
heard many times now, one of the most powerful tools you have to project your
personal brand is social media.
Not surprisingly, the survey indicated that 52% of the workforce is at
least “somewhat active” on social media.
These numbers will only increase in the future as young men and women
enter the workforce-the vast majority of them very active in social media.
Now, you may be wondering how exactly personal branding can
help you in your career. Remember
that the central goal of personal branding is to position yourself as an expert
in your field. If you’re an
accountant, branding yourself as a highly qualified expert should have an
obvious impact on your job prospects-whether you’re looking for a promotion, a
new job, or new clients. If you
are a restaurant manager, successfully branding yourself as an expert will
increase your value to your current employer, will make you more desirable to
other restaurants, and will make you appear more impressive both to your
customers and your employees.
But there is much more to personal branding than just
positioning yourself as an expert in your field. You also need to emphasize the unique qualities that make
you who you are. Your friends and
family know your personality-you need to make that personality shine through
your branding efforts so that colleagues, employees, bosses and customers see
it as well. You don’t want to be
just an expert accountant-you want to be a young, bright, motivated accounting
expert. Or an experienced, well
connected accounting expert.
Social media is a great platform for projecting your brand, but there
are other great ways to do this as well.
In fact, every time you communicate, you are impacting your brand. This includes face-to-face chats,
email, and phone conversations.
Think about the way that you communicate and what it says about
you. Are you sending the messages
you want to be sending?
Personal branding is as essential to your career as your
resume. Each day, more and more
members of the workforce are recognizing this and making it a priority. Don’t get left behind!
Successful People Create and Nurture Their Unique and Powerful Personal Brand
Personal Branding: Seven Social Media Branding Mistakes
Encourage Personal Branding to Build a Strong Company
What the Super Bowl Teaches Us About Successful Branding
Five Easy Ways to Destroy Your Personal Brand
Personal Branding: It Doesn’t Have to be All Business
Your Career, Your Responsibility - Individual Branding
Does Your Personal Brand Reflect YOU?
Lost Opportunities to Build Your Personal Brand
The Pillars of Success
Does Your Brand Resonate With Your Customers?
Personal Brand: Igniting the Fire Within
Personal Branding Pays: Why a Strong Personal Brand Is Worth the Effort
What Is Personal Branding?
Personal Branding for Better Visibility
Social Networking and Success
Positive Personal Impact
10 Tips for Managing Your Career
Five Steps to Build a Personal Brand Like Harry Houdini
Is Your Personal Brand Memorable?
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Why YOU Are Such an Important Part of Celebrity Branding The Truth About Celebrity Brandingtm Celebrity Branding You Typing Your Way to Fame The Downfall of the Institution the Rise of the Personal Brand and How Its Changing the Game Social Media EXPOSED How YOU Can Use Social Media To Get More New Customers NOW |
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