FREE Press? (How to get major columnists, journalists and reporters to talk about you in their articles…for free!)
FREE Press? (How to get major columnists, journalists and reporters to talk about you in their articles…for free!)
For most people, the problem is that they stop right there, at the “wondering” stage and just have no idea how to go from having a great story to tell to getting written up in a local or national publication. Well, not anymore! We’re going to take care of that problem right now by showing you how to get noticed by writers so you can open the door to free press.
Let’s look at this issue with an example that you are probably more familiar with first, then, we’ll tie it back into the subject at hand: getting free press. If you want to do business with someone, you usually have to connect with them several times and create a relationship of some kind, right? There aren’t many people left in this world who hear a message for the first time and bite right into it. There’s simply too much clutter flying around to take notice of everything, so most of us have to be reminded of the same message 7-9 times before we take notice of it. These writers are no different: so, what you have to do is try to find a way to start a conversation with them and build a relationship. It’s no different than you would do with any prospect in your business. So, let’s look at how you can introduce yourself and start a conversation.
Most publications publish the email address of the writers at the bottom of each column and oftentimes they even solicit a response. You will usually see a tagline that reads something like:
Questions or comments about this article? We’d love to hear from you! To let Jon know what you think of his article, email him at jon@JonDoeNews.com
How many people do you think actually take the time to email these authors? Right, not many. We even know some authors who wonder if anyone ever reads their columns! They’re dying to have somebody give them some feedback or correspond with them. They often just want someone to take notice of them, so this is where you can score some major points. Just take a few minutes to send the writer an email letting them know what you thought of their article. Just look at it as if they just started a conversation with you, laying out their entire point of view, and now they have paused and are waiting for you to give them an answer. It’s that simple. Even a short email that simply says, “hey, great article! I can’t wait to read some more of your work!” is a great start.
Most authors of major publications also have blogs in addition to their columns where they write on a more regular basis. And most of these blogs allow readers to post comments on the blog. So, run a Google® search for the author’s name or look in the publication to see if you can find a web address for their blog. If you find one, go to the blog address on your computer and bookmark it or subscribe to it by email or RSS (Really Simple Syndication – explaining this technology is beyond the scope of this article, but it’s a great technology that streams news and articles directly to you without you having to ever go back to the source to get it. Check it out, it’s great!). Be sure to check at least every few days to see what they are blogging about. Whenever you have something to say about their blog, you can post a comment. It’s the same concept as emailing them after you have read one of their columns, but, you don’t have to wait for the next publication to be printed, you can keep up-to-date and keep “the conversation” going whenever you like.
Once you have started some ongoing dialogue with a writer, and have started to build a relationship, don’t you think they might pay attention to you when you have a story for them? They sure will! Good luck and let us know about your success from using this strategy.
FREE Press How to get major columnists journalists and reporters to talk about you in their articlesfor free - To learn more about this author, visit Nick Nanton's Website.
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There’s no doubt that at some point in your career you’ve had a new product to sell, a new service you’re offering or some other piece of news that you knew would make a great story in a magazine or newspaper which could provide some great free marketing for you. The next thing that probably crossed your mind- how could you make that happen?
For most people, the problem is that they stop right there, at the “wondering” stage and just have no idea how to go from having a great story to tell to getting written up in a local or national publication. Well, not anymore! We’re going to take care of that problem right now by showing you how to get noticed by writers so you can open the door to free press.
Let’s look at this issue with an example that you are probably more familiar with first, then, we’ll tie it back into the subject at hand: getting free press. If you want to do business with someone, you usually have to connect with them several times and create a relationship of some kind, right? There aren’t many people left in this world who hear a message for the first time and bite right into it. There’s simply too much clutter flying around to take notice of everything, so most of us have to be reminded of the same message 7-9 times before we take notice of it. These writers are no different: so, what you have to do is try to find a way to start a conversation with them and build a relationship. It’s no different than you would do with any prospect in your business. So, let’s look at how you can introduce yourself and start a conversation.
Most publications publish the email address of the writers at the bottom of each column and oftentimes they even solicit a response. You will usually see a tagline that reads something like:
Questions or comments about this article? We’d love to hear from you! To let Jon know what you think of his article, email him at jon@JonDoeNews.com
How many people do you think actually take the time to email these authors? Right, not many. We even know some authors who wonder if anyone ever reads their columns! They’re dying to have somebody give them some feedback or correspond with them. They often just want someone to take notice of them, so this is where you can score some major points. Just take a few minutes to send the writer an email letting them know what you thought of their article. Just look at it as if they just started a conversation with you, laying out their entire point of view, and now they have paused and are waiting for you to give them an answer. It’s that simple. Even a short email that simply says, “hey, great article! I can’t wait to read some more of your work!” is a great start.
Most authors of major publications also have blogs in addition to their columns where they write on a more regular basis. And most of these blogs allow readers to post comments on the blog. So, run a Google® search for the author’s name or look in the publication to see if you can find a web address for their blog. If you find one, go to the blog address on your computer and bookmark it or subscribe to it by email or RSS (Really Simple Syndication – explaining this technology is beyond the scope of this article, but it’s a great technology that streams news and articles directly to you without you having to ever go back to the source to get it. Check it out, it’s great!). Be sure to check at least every few days to see what they are blogging about. Whenever you have something to say about their blog, you can post a comment. It’s the same concept as emailing them after you have read one of their columns, but, you don’t have to wait for the next publication to be printed, you can keep up-to-date and keep “the conversation” going whenever you like.
Once you have started some ongoing dialogue with a writer, and have started to build a relationship, don’t you think they might pay attention to you when you have a story for them? They sure will! Good luck and let us know about your success from using this strategy.
FREE Press How to get major columnists journalists and reporters to talk about you in their articlesfor free - To learn more about this author, visit Nick Nanton's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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