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Lock Out Your Competition With a Strong Personal Brand
| Guest post by: Nick Nanton |
Article Overview: Expertise matters, and a strong personal brand will establish YOU as the expert in your market.
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Lock Out Your Competition With a Strong Personal Brand
A strong personal brand provides many benefits to business owners—but one of the most valuable is that a strong personal brand allows you to effectively lock out the competition within your market. A well-built personal brand will establish a business owner as the leading expert in his (or her) market, will keep him at the forefront of customer’s minds, allows him to receive valuable media coverage, and inspires trust. Here’s how:
1)A strong personal brand establishes you as the leading expert in your market.Your customers want to work with an expert—that’s simply human nature. Think about it for a moment—if you had to choose a new doctor, and cost wasn’t an issue, who would you choose? Chances are, you’d look for the most well-respected, expert doctor in your area. The same goes for an accountant or a wealth manager. Expertise matters, and a strong personal brand will establish YOU as the expert in your market. This position in your market will ensure that you have a steady stream of new business—and it guarantees that your customers will be willing to pay premium rates for your services.
2)A strong personal brand puts you on the forefront of the minds of consumers in your market.An effective personal brand ismemorable.It sticks in the minds of your customers and prospects, and ensures that when they think about your industry, it will be your name that springs to mind. Donald Trump, Oprah Winfrey, and the late Steve Jobs are great examples of individuals with memorable personal brands—and it’s not just because they have been successful. There are plenty of businessmen and women who have been equally (or more) successful, but remain virtually anonymous. Why? Because Oprah, Trump, and Jobs created a personal brand that was truly memorable.
3)A strong personal brand enables you to make headlines and reinforce your position.As a respected expert within your industry, you have the ability to generate valuable publicity. Your expert status provides the credibility necessary to get you on the radio or appearing on local TV. And one you’ve built a powerful brand, this becomes a recurring cycle—each media appearance further reinforces your credibility and further separates you from the competition in your market.
4)A strong personal brand inspires trust—and helps you close the deal.Your personal brand allows prospects to feel like they know you—even if you’ve never met. They’re familiar with your personality and are well aware of your expert status. As a result, you don’t have to convince them to trust you—your brand has done that work already. This implicit trust makes it much easier to close the deal… and it widens the gap between you and your competitors.
Your personal brand can become an incredible marketing tool. It can establish you as the leading expert within your market—and will have your competition constantly playing catch-up. Contact me if you’d like to learn how to get started!
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Why YOU Are Such an Important Part of Celebrity Branding Personal Branding Lessons From the 2012 Grammys The Fun Theory Leverage Your Personal Brand and Achieve Direct Mail Success Personal Branding Seven Social Media Branding Mistakes |
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Anytime you edit someones post to take out a promotional link, it is a very good idea to also check the little box next to "Lock post [Prevent editing]" so they can't just go back in later and re-add their link.
Re: Congratultations to GT!
- Hi GT,
Competition is great and i know I wouldn't be here without it, but it is not the main reason for posting and participating. But I admit, it is the trigger I need to get some work done.
If there is none, i create one for myself and try to make it.
First prize is ice cream.
Re: Twitter vs Facebook
- I know this is a naive question but i'm really not sure:
What do you tweet ? Business? promote your business? Personal? Are there things you can't do?
ALSO :Is there a rule book? Is there a success formula using twitter?
Re: Best Internet Marketing Strategies
- Personal development and knowledge are important but as Mat says without action nothing will happen. So don't spend so long learning that you fail to follow through, rather learn as you go along but do something everyday towards achieving your goal.
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Re: How do u optimize a Blogger blog?
- Hi GT,
Of course there is a way and you know it, you wrote it down in your question.
1- Optimize your main blog code : Meta keywords, title, description.
2- Optimize your post - look at it as a web page. You need keywords (tags), use them in your title, first and last paragraph, and variations on the entire blog.
Use the Strong tag, add title to links and alt to images.
This is it. The key here is to do a good keyword search before writing.
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