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Personal Branding: 5 Ways To Protect Your Brand
| Guest post by: Nick Nanton |
Article Overview: Five initial things that can be done to protect your brand online
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: 5 Ways To Protect Your Brand
Recently, I wrote about the importance of protecting your personal brand in the age of social media and constant (and almost instant) information streams. Due to overwhelming public demand (well ok, just a few people including @Wise_Man_Say) I have been pressed to specify a few ways to help protect your personal brand.
In the article, I stressed the importance of being aware of your image - knowing how your brand is viewed by your customers or clients and others. Here, I decided to start at the beginning and think of five initial things that can be done to protect your brand online. Here are five steps that can be taken right away to help you monitor your brand:
1. Trademark it!
This may seem like a no-brainer to most businesspeople, but you'd be surprised how many businesses never take the time to take the legal route to protecting their brand. I would suggest making the investment in a trademark lawyer who can do a proper and thorough search. This can be relatively inexpensive if you think about all of the trouble that can show up down the road if you have to start from scratch because someone else has been using your name or a similar logo or slogan, etc.
2. Buy The Domain Names You Need
Now that you're in the clear with a trademark search, marking out your space online is crucial. Your website will be one of your most valuable resources - the place where your brand will be on display for all to see. There are several inexpensive and reliable options for purchasing domain names (NameBargain.com, GoDaddy.com for example). Most people usually only think of the most obvious website address, but I suggest that you buy multiple versions of this website and have them all point back to your main web address. Also, think ahead. Do you have any future goals of branching out into other areas? Go ahead and buy domain names for those projects as well, just to lock them down. For about 10 dollars a year per domain name, it's not a bad investment.
3. Social Media Platforms
Your website will be the hub of your business online, but don't forget about all of the social media platforms that your business should actively participate in. (Twitter, Facebook, etc.) A great resource that I found recently is knowem.com, which allows you to search for a specific user name across hundreds of different social media sites. It then shows you if that user name is available on each site.
4. Monitor Your Brand
As I wrote before, being aware of your brand online is extremely important. This consists of knowing what your customers are saying about you - or if any publications or bloggers are reviewing your services or product, etc. One of the best ways to monitor your brand is by setting up Google alerts. If you have a Google account, you can set these up where you can get daily or weekly email notifications when your brand name (or your name, etc) shows up online. This is a great way to see where your brand is popping up online.
Since more and more consumers are finding and interacting with businesses through social media sites, I also suggest setting up an account with a third party social media manager like TweetDeck or HootSuite. Through these, you can post updates to several different social media sites at once as well as monitor what's being said about your brand by Twitter and Facebook users and so on.
5. Be Social!
It's not just enough to have a website, Twitter and Facebook accounts. Use them! You are the best representative of your brand. You know more about you that anyone, right? So, be sociable with people - if someone comments on a blog or article of yours, give them a thank you, or keep the conversation going.
Customers like to know the people they do business with. Be involved with your customers (or friends and followers.) Isn't the best to have a" friend in the business?" So be "friendly" and you'll be amazed how many people will seek you out when they need your services or product.
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Your New Years Resolution Take Your Personal Brand to the Next Level in 2012 Personal Branding Tips Common Mistakes and How to Avoid Them Build a Better Career With a Strong Personal Brand Books Speak Volumes When Creating Relationships The Power of Connecting |
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