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Personal Branding: Build Your Credibility
| Guest post by: Nick Nanton |
Article Overview: One of the primary goals of every personal branding campaign is to build credibility. There is no point in branding yourself as an expert if it’s not done in a credible way.
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: Build Your Credibility
One of the primary goals of every personal branding campaign
is to build credibility. There is
no point in branding yourself as an expert if it’s not done in a credible
way. You can’t simply walk around
calling yourself a genius, a baseball player, or a Hollywood actor, can
you? No, in order to truly
establish yourself as a celebrity within your market, you need to establish
your own credibility. There are
many ways to do this—today, we are going to look at a few of my favorites.
1) Write a book. Yes, I realize that this sounds intimidating. But it really isn’t—every business
owner has a book in them just waiting to come out. And once you have written the book, you are transformed from
just another small business owner into an author—and
it’s amazing how much credibility flows from that title! If you are interested in writing a
book, but don’t know where to begin or don’t think that you have the time, get
in touch with me today!
2) Start a blog and publish articles online. Writing a blog focused on topics
relating to your industry is a great way to establish yourself as a credible
expert. Even if your audience
doesn’t read everything you write, just by quickly skimming your blog, it will
be clear that you have the ability to write authoritatively on subjects relating
to your market. Focus on providing
value to your readers—offer actionable tips, advice, or break down recent
developments that may impact your audience.
3) Give speeches and presentations. Yes, the thought of speaking in public
can make many of us feel queasy.
But it is hard to match the instant boost in credibility that you
receive the moment you begin speaking on topics relating to your market. Giving a speech positions you as an
expert in front of your audience—but the credibility boost can be leveraged
even further than that. You can
post videos of yourself in action on your website and promote the fact that you
are a frequent speaker on matters that impact your target customers.
4) Believe in yourself. Believe it or not, many business owners
limit their own credibility by not taking themselves seriously. But until you buy into the notion that you are a credible expert in your
industry, you are not going to be able to sell anyone else on that idea. So repeat the following: “I am great at
what I do. I have insights into my
profession that my customers can benefit from. I’m an expert!”
Establishing your credibility is a central component to any
effective personal branding campaign.
By establishing yourself as an expert, you can expect to draw in more
business, be able to charge higher rates, and have the opportunity to lock out
the competition. And it all starts
with credibility. The tips I have
shared above will get you started in the right direction—for more information,
contact me today!
Personal Branding Tip
Keys to Personal Branding Success, Part One
Four Easy Personal Branding Tips
Personal Branding: 3 Ways to Build Credibility
Personal Branding to Help You Standout From The Crowd and Boom Your Business
What Is Personal Branding And How Do you Do It?
How to Use Personal Branding for a Competitive Edge
Keys to Personal Branding Success, Part Two
What Is Personal Branding?
What is Personal Branding?
Brand Enhancer, Detractor or Adolescent: Which One Are You?
Personal Branding for Better Visibility
Why Personal Branding Is Essential Online
Branding: 7 Important Questions and the Straight Answers
Branding Goal – Internet Marketing Strategy
Is Personal Branding Really Effective?
Personal Branding: What’s the Big Picture?
The importance of having a good corporate image and reputation
Using Twitter to Develop Your Personal Brand
Building A Better Brand in the New Year
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Why Is Social Media Important INTEGRATE DONT IMITATE The Truth About Celebrity Brandingtm Four Websites to Incorporate into Your Business Today Build a Better Career With a Strong Personal Brand |
Related Forum Posts
Re: Branding On A Budget
- Several of the things that I promote to clients are elements of their branding and credibility is a big thing that I talk with clients about - especially non fiction authors and other business people. Credibility and reputation are critical in any business venture, but especially with online businesses because we need to build trust.
Shri
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Re: How to do Link Building?
- Be diligent. Build blogs.Pay attention to the contents.
New Site
- It would be a good idea to include a testimonial from the "big name" clients or a link to show what was done for them. These simple things will work to increase your credibility with new online visitors.
Credibility is a huge issue online and brand new sites have to deal with that. In any of my articles or books I recommend finding ways to build your credibillity and offer proof of your claims. Its a shame that we have to be leery of new sites and/or new businesses, but there is a lot of spam, spyware, viruses etc that can do major damage to our computer systems.
Shri
Re: Twitter vs Facebook
- I know this is a naive question but i'm really not sure:
What do you tweet ? Business? promote your business? Personal? Are there things you can't do?
ALSO :Is there a rule book? Is there a success formula using twitter?
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