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Personal Branding: It Doesn’t Have to be All Business
| Guest post by: Nick Nanton |
Article Overview: Below are several ways to incorporate your personal life into your personal brand:
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: It Doesn’t Have to be All Business
Obviously your career is a major part of your personal brand. That’s the whole point of your brand, in many cases—to establish yourself as the go-to guru in your line of work. So naturally, much of your branding centers around your career and your business life. But it doesn’t have to be all business. In fact, incorporating your personal life into your branding efforts can be a great way to differentiate yourself from your competition while making yourself more memorable. Below are several ways to incorporate your personal life into your personal brand:
1) Share your interests.What are your hobbies? Are you a sports fan? What other interests do you have? These can all be very valuable components of your personal brand. Sports have a unique ability to create bonds between total strangers, so don’t hesitate to share your allegiances. If you follow me on Twitter, you know I’m an avid Florida Gators fan. Over the years, my public allegiance with the Gators has been a great conversation starter. And if you’re in to unique hobbies, those can be a great way to stand out in the minds of your prospects. So don’t hesitate to share!
2) Share your physical location.One cool way to use social mediaservices is to let your followers know where you are. Twitter works well for this, as does Foursquare and the Facebook ‘Places’ functionality. Not only is it a great way to keep your audience connected to your life, but you’ll probably find that you have similar favorite restaurants to clients and prospects—another great way to connect.
3) Include your family.If you’re married or have kids, working your family into your brand can be a great way to connect with your audience. Share pictures or update your followers on the latest exploits of your children—it’s a great way to become more than just a one dimensional businessman or woman. And who doesn’t love to see a cute baby appear on their Facebook or Twitter feed every once in a while?
4) Share your opinions.If you’re in business, you understand the importance of keeping certain things personal. Politics is often a no-no, for instance—it simply doesn’t make sense to risk alienating customers. But that said, sharing thoughts and opinions that aren’t completely sanitized and bland is a great way to stick in the minds of your audience. It is always important to be sure that you are not going to offend anyone, but don’t be scared to express yourself. You are unique—don’t build a personal brand that is boring and bland.
Remember that a big part of branding is making yourself memorable. If nobody remembers you, you’re not going to pick up much new business. So search for ways to differentiate yourself and connect with your audience. Sharing personal interests such as sports allegiances, hobbies, and information about your family can be a great way to stand out from the crowd. So don’t be shy!
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Celebrity Branding You Isnt He Just Talking About Personality Driven Marketing The Downfall of the Institution the Rise of the Personal Brand and How Its Changing the Game The American Idol Factor Revolutionize Your Business Stop Competing on Price Lock Out Your Competition With a Strong Personal Brand |
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