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Personal Branding: Learn From The Best
| Guest post by: Nick Nanton |
Article Overview: It’s not success that makes an individual memorable. What else do Richard Branson, Donald Trump, Steve Jobs, and Oprah Winfrey have in common? You guessed it-they have incredible personal brands. What do they know that the rest of us don’t? Below are several lessons we can learn from these giants in the world of personal branding:
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: Learn From The Best
Richard Branson. Donald Trump. Steve Jobs. Oprah. For most of us, just seeing or hearing one of those names will instantly conjure up a collection of thoughts and emotions. You may not love Oprah, but you know who she is and what she stands for. Donald Trump isn’t the most popular man in America right now, but you’ll be hard-pressed to find someone who hasn’t heard of him. The same goes for Richard Branson and Steve Jobs. Each have plenty of detractors, but just about everyone knows who they are and what they stand for. And it’s not just because they are rich and successful—how many of you would recognize Brian Moynihan or Jamie Dimon? A very small percentage, I’m sure, despite the fact that they are the CEO’s of Bank of America and JPMorgan, respectively.
It’s not success that makes an individual memorable. What else do Richard Branson, Donald Trump, Steve Jobs, and Oprah Winfrey have in common? You guessed it—they have incredible personal brands. What do they know that the rest of us don’t? Below are several lessons we can learn from these giants in the world of personal branding:
1) Don’t be afraid to turn heads.Richard Branson, the founder of the massive Virgin brand, has made headlines for a variety of outlandish stunts over the years. From attempting to break the speed record for an Atlantic Ocean crossing to skydiving and bungee jumping, Richard Branson has found plenty of ways to grab headlines and receive massive amounts of free publicity over the years. Now, obviously bungee jumping isn’t for everyone—but the point is that attracting attention for yourself and your business is a great way to build your brand. Just remember to stay true to your brand.
2) Turn your name into an icon.Trump. Oprah. These names stand for something. You may never have millions of fans or your own tv show, but wouldn’t it be great if your name become synonymous with expertise in your field? Many professionals that I’ve spoken to are used to branding their company—but aren’t sure that they are comfortable branding themselves. In some circumstances that may be the right decision, but in general it is much easier for your market to connect with an individual than with a company. By establishing yourself as the dynamic face of your organization, you become a valuable marketing tool for your business.
3) Hard work and focus pays off.In the 1980s and the 1990s, Steve Jobs and his company, Apple, lost the operating system battle with Microsoft. While many people would have been discouraged and moved on, Steve Jobs believed in his vision. He reinvented himself and his company, and in the last decade Apple has become the dominant player in the consumer electronics market. Just recently, in fact, Apple was named the most powerful brand in the world by BrandZ.By staying committed to his vision, Steve Jobs was able to turn himself and his company into a global icon.
Most of us will never have as much money as Donald Trump, and we probably won’t have our own TV network, as Oprah does. But that doesn’t mean we can’t learn from their successes.
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Article Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, celebrity branding, celebrity lawyer, expert agent, music lawyer, nick nanton, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, Personal branding, personal branding expert
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Developing Your Personal Brand Make Sure Its Unique Your New Years Resolution Take Your Personal Brand to the Next Level in 2012 Personal Branding Lessons From the 2012 Grammys Personal Branding 5 Ways To Protect Your Brand Personal Branding Why You Need to Start Giving Speeches |
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