Personal Branding Pays: Why a Strong Personal Brand Is Worth the Effort

Guest post by: Nick Nanton
Become an Author

Free PDF Download
Personal Branding: What to Do When Things Go Wrong - By Nick Nanton

We spend a great deal of time in this space talking about personal branding. We share strategies, tips,success storiesand more. Every once in a while, it is a good idea to step back and take a look at the big picture—and remind ourselves why a strong personal brand is so important in the first place. So today we are going to evaluate several of the top benefits that business owners and professionals enjoy once they have created a powerful personal brand:

1) Differentiation—as an individual and as a business.A strong personal brand makes you unique within your marketplace. In turn, your individuality sets your business apart from the competition. There are thousands of financial planners, for instance, in this country—but a strong personal brand can help you stand out from the crowd. Why should a potential client choose you instead of the competition? A strong personal brand answers this question and dramatically increases your chances of picking up business from the competition.

2) Client retention.Forget picking up new business for a moment—a strong personal brand makes it easy to retain the clients you already have. Think about the power of branding for a moment… how many people do you know that are incredibly loyal to a specific brand? Whether it be Starbucks, Harley Davidson, Mercedes, Apple, or Rolex, strong brands inspire loyalty. For a business owner, a strong personal brand can have the exact same effect. Your strong personal brand inspires loyalty, and your customers enjoy being affiliated with you. A strong personal brand will allow you to keep customers even when they could find better prices, service, or greater convenience elsewhere.

3) A strong brand makes business fun.Building a strong personal brand gives you the freedom to be yourself. You don’t have to wear a suit every day (unless that’s part of your brand, of course!), you don’t have to carefully measure every word you say for fear of gaining unwanted attention, and you don’t have to pretend to be someone you aren’t. Personal branding is all about expressing your individuality—and once you have built a strong brand, you get to stay true to yourself 24/7.

4) Stop competing on price.Once again, think about the power of branding in your daily life. Pretend you are in a sports storelooking at a generic red t-shirt. How much are you willing to pay for it? Now, stick a Nike logo on it. How does that change what you’re willing to pay? If you’re like most people, you are willing to pay a substantially higher percentage for a product made by a brand you love. The same principle applies to your business. Once you have created a strong personal brand, your customers are willing to pay more for your products—giving you the ability tocharge higher prices than your competitorsand still win the business.

So there you have it—a strong personal brand differentiates you in your marketplace. It makes it easier to retain your clients. It enables you to charge higher prices and still win business. And because you are free to be yourself, it makes going to work every day enjoyable. Keep branding—it is worth the effort!

Personal Branding Tips for Beginners

How to Use Personal Branding for a Competitive Edge

What is Personal Branding?

Brand Enhancer, Detractor or Adolescent: Which One Are You?

Personal Branding: When Your Brand Goes Off Course

Make Personal Branding Fun This Year

Professional Presence

Strategic Branding Questions

Personal Branding for Better Visibility

What Is Personal Branding?

Personal Branding: Make it a Habit in 2013!

Personal Brand: Igniting the Fire Within

Personal Branding to Help You Standout From The Crowd and Boom Your Business

What is a Personal Brand?

Personal Branding Basics

Develop Social Media Sites for Personal Branding

Defining Your Brand For The Interview

Build a Better Career With a Strong Personal Brand

Does Your Brand Resonate With Your Customers?

Marketing Brand YOU

Home > Small-Business-Consulting > Nick Nanton > Personal Branding Pays Why a Strong Personal Brand Is Worth the Effort > Google +

Free PDF Download
Personal Branding: What to Do When Things Go Wrong - By Nick Nanton

About the Author: Nick Nanton

RSS for Nick's articles - Visit Nick's website
An Emmy Award Winning Director and Producer, Nick Nanton, Esq., is known as The Celebrity Lawyer and Agent to top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation's leading expert on personal branding as Fast Company Magazine's Expert Blogger on the subject and lectures regularly on the topic at major universities around the world.
Click here to visit Nick's website.

More from Nick Nanton
Personal Branding 101 Six Classic Branding Mistakes to Avoid
INTEGRATE DONT IMITATE
Why YOU Are Such an Important Part of Celebrity Branding
Does Your Brand Resonate With Your Customers
Personal Branding Have You Made It to It Depends Status

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Personal Branding Pays: Why a Strong Personal Brand Is Worth the Effort

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: