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Personal Branding: Seven Social Media Branding Mistakes
| Guest post by: Nick Nanton |
Article Overview: The reality is that, as rapidly as social media can build your personal brand, it can tear it apart. Today I’m going to cover several common social media branding mistakes to watch out for:
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: Seven Social Media Branding Mistakes
The development of social mediahas been fantastic for the purpose of personal branding. Social media has made it possible for anyone with internet access to build an incredible personal brand. But that doesn’t mean it doesn’t have drawbacks. The reality is that, as rapidly as social media can build your personal brand, it can tear it apart. Today I’m going to cover several common social media branding mistakes to watch out for:
1. Inappropriate pictures and/or statements.This one is obvious, but it has to be covered. Social media sites make it easy to share an opinion or a picture—to the point where if you’re not careful, you’ll post something you shouldn’t have without even thinking about it. A compromising picture or an inappropriate remark can destroy your brand… and possibly your career. Be careful!
2. Inconsistency.Remember, you can’t be everything to everyone. Your brand needs to be centered on a few specific traits. Don’t over extend your brand. Focus on the core of your brand and reinforce it constantly.
3. Misunderstanding your audience.Who are you targeting? Facebook has a different audience than Twitter, which has a different audience than LinkedIn. Know who you are reaching in each space and tailor your message appropriately. For instance, your audience on LinkedIn is going to consist primarily of professionals while your Twitter followers will be a mix of friends, colleagues, family and others. Your contacts on LinkedIn probably don’t want to know what you had for dinner last night—your Twitter followers might. Know who you’re reaching!
4. Negativity.Excessive negativity will poison your personal brand. Nobody enjoys constant complaining—so be careful about saying anything negative. Not only is it a turnoff to most people, but complaining about your boss or your clients is a sure way to chase other employers or clients away.
5. Inward focus.Don’t make your social media presence all about you. What are you doing to help others? If you have a great experience with a certain retailer, share it with the world! If a friend makes a great post on Twitter, retweet it! Compliment others whenever the opportunity arises. In addition to being the right thing to do, demonstrating your selflessness makes you much more appealing to others.
6. Advertising.Nobody joins Twitter, Facebook, or LinkedIn because they need more sales pitches in their life. Be social. Get to know others. Display your personality. The relationships you build will be far more beneficial to your business or your career than any sales pitch will be—especially since most people will ignore a sales pitch without even thinking about it.
7. Not committing.You can’t build a strong personal brand through social media without putting in the time. Tweeting three times a week is simply not enough. You need to be active nearly every day—several times a day, if possible. There are lots of people out there—if you aren’t active, you’ll be lost in the crowd.
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Why YOU Are Such an Important Part of Celebrity Branding Celebrity Branding You The 8th Deadly Sin ThoughtSourcing Personal Branding It Pays to be the Expert Personal Branding Tell Your Story on Twitter Revolutionize Your Business Stop Competing on Price |
Related Forum Posts
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff[/quote:gvtxsu7g]
Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas!
- GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though!
Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists.
Overall the new categories are:
- Looking For, Networking and Events
- Review My...
- Social Network and Media
- Brags and Rants
These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts
- Hi Shri,
Thanks for posting this.
I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
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