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Personal Branding: Tell Your Story on Twitter
| Guest post by: Nick Nanton |
Article Overview: Twitter provides a fun, laid-back atmosphere-it is the perfect venue for building an interesting and dynamic brand. If you haven’t created a Twitter profile yet, get started! And if you are already on Twitter, here are some suggestions to help you tell your story:
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: Tell Your Story on Twitter
As you know if you have been paying attention to my blog
entries and articles, storytelling is an essential aspect of personal
branding. The goal is to create a
personal brand that resonates with your audience—and to do that, it is
important that your brand tells a story.
A flat, one-dimensional brand doesn’t give an audience any reason to pay
attention. On the other hand,
telling your story and letting your brand evolve will naturally generate
interest in your personal brand—and by extension, your business. So how do you tell that story? Today, we have more effective
storytelling tools than ever before… starting with Twitter. Twitter is a great place to engage with
your audience and keep them up to date on all of your latest adventures. Twitter provides a fun, laid-back
atmosphere—it is the perfect venue for building an interesting and dynamic
brand. If you haven’t created a
Twitter profile yet, get started!
And if you are already on Twitter, here are some suggestions to help you
tell your story:
1) Let your followers know what you are up
to. If you follow me on
Twitter (@NickNanton), you already know that I spend a good bit of time
travelling, speaking, and producing various TV productions. As a result, my followers recognize
that I am truly immersed in the world of personal branding. What do you spend time doing? It doesn’t have to be exciting—just
keep us all in the loop!
2) Make it personal. Your Twitter profile should not be all business. In fact, it is much easier for your
audience to truly connect with you when they perceive you as a “real”
person. Tweet about your family,
your hobbies, your opinions… don’t be afraid to open up a bit. The more you share your life on
Twitter, the better your audience will feel that they know you. And the more they know you, the more
likely they are to give you a call when they need your services!
3) Interact with your followers. Possibly the most overlooked
concept when it comes to branding on Twitter is that interaction is
critical. Too many business owners
treat Twitter like a bulletin board—they log on a couple of times each week,
post something, and then leave.
But as you know from real life experience, it is hard to connect with
someone who won’t interact with you.
Take the time to respond to your followers—your profile will become a
much livelier and inviting place.
And when your audience is paying attention, you can tell your story much
more effectively.
Personal branding is all about story telling. Fortunately, Twitter provides the
perfect platform for business owners looking to create an engaging personal
brand. Keep these tips in mind as
you engage your audience— and you’ll find that telling your story comes
naturally. And don’t forget to
connect with me on Twitter… I’m looking forward to hearing your story!
Using Twitter to Develop Your Personal Brand
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What is a Personal Brand?
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Personal Branding – How to Influence the Way Others See You
Why Personal Branding Is Essential Online
How to Use Personal Branding for a Competitive Edge
Online Personal Branding for Everyone
Becoming an Expert With Personal Branding
Advantages of Twitter to businesses
Don’t Get Lost in the Crowd
Use Twitter to Generate an Income?
Personal Branding: It Doesn’t Have to be All Business
Personal Branding with Twitter: Success Stories
Brand Your Small Business Through Your Twitter Background
Brand Your Small Business Through Your Twitter
How Twitter can have a postive effect on your business
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   The American Idol Factor Personal Branding Learn From The Best The Truth About Celebrity Brandingtm Personal Branding Using Your Blog Why Is Social Media Important |
Related Forum Posts
Re: Using Twitter To Double Your Traffic?
- I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products?
- How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right...
- Hi Michelle,
Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well!
DH
Re: Facebook or Twitter?
- Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook!
The actual order of my social media presence looks like this:
1) LinkedIn (with little success)
2) Twitter
3) YouTube
4) Facebook
Re: Twitter vs Facebook
- I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.)
You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
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