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Personal Branding Tips: Common Mistakes and How to Avoid Them
| Guest post by: Nick Nanton |
Article Overview: As you know, each time you interact with the outside world you have the opportunity to strengthen your personal brand. Of course, the reverse is also true-every interaction also presents an opportunity to undermine the brand you have worked so hard to build.
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding Tips: Common Mistakes and How to Avoid Them
We have spent plenty of time going over branding strategies
and techniques in this space—so today we are going to take a different
approach. We are going to focus on
common mistakes that I have seen over the years, and I’ll tell you how to avoid
them. As you know, each time you
interact with the outside world you have the opportunity to strengthen your personal
brand. Of course, the reverse is
also true—every interaction also presents an opportunity to undermine the brand
you have worked so hard to build.
Below are five common mistakes—make sure you are not falling victim:
1) Straying from the core of your brand. This is probably the most common
mistake made by business owners.
We have talked often about the importance of consistency, so we are not
going to go in depth here. Just
remember that you cannot be an expert in every subject and you cannot please
everyone, so don’t try. Focus on
the core of your brand and keep driving those points home.
2) Failure to connect with your audience. If your brand does not resonate
with your target market, there is little point to your efforts. First and foremost, it is critical that
your brand appeals to your target customers. If you are targeting senior citizens, “hip and forward
thinking” is not going to work for you.
Similarly, you aren’t going to attract young professionals through an
old-fashioned “classic” brand.
3) Failure to buy in. Building a strong personal brand
requires time and effort—and if you are not committed, you are wasting your
time. Branding cannot be something
you think about twice per month, it needs to become a part of your daily life. Every sales pitch, every email you
send, every time you address your staff you have an opportunity to reinforce
your brand. If you aren’t
reinforcing it, you are undermining it.
So commit—or don’t waste your time.
4) Copying the competition. Whether it is subconscious or
intentional, many business owners tend to shape their brand into a copy of the
competition. And while it is a
good idea to pay attention to the brands that are competing with yours in the
marketplace, simply imitating your competitors is literally defeating the
purpose of your branding efforts.
Your brand is supposed to set you apart from the competition, not make
you blend in. That doesn’t mean
you can’t borrow a clever idea from another business—but make it your own, make
it distinctive. A strong brand
should distinguish you from others in your market.
5) Poor visual materials. Your logo and your company colors
are the main visual representation of your business—besides your own image, of
course. All of your branding
efforts revolve around this visual identity. So don’t go too cheap here—it is important that you have a
logo that you can be proud of. Invest in a session with a great photographer and ensure that
you have at least one picture that makes you look great. Make sure your visual materials and your
pictures truly reflect the spirit of your company and your brand.
Are you guilty of any of these common mistakes? If so, the good news is that you can
fix it. But it won’t happen by
itself, so get busy!
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Five Easy Ways to Destroy Your Personal Brand Personal Branding Using Your Blog The Downfall of the Institution the Rise of the Personal Brand and How Its Changing the Game WHY YOU MUST THINK BIGAND SMALL ABOUT YOUR BUSINESS FOR SUCCESS Lock Out Your Competition With a Strong Personal Brand |
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