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Personal Branding: Using Your Blog

Guest post by: Nick Nanton

Article Overview: There are several obvious ways to brand your blog, including the design of the blog, your picture, and more… but today we are going to cover some less common ways of branding yourself through your blog.

Personal Branding: Using Your Blog

You’ve heard me talk about the many ways to project your personal brand, but here is another great one for you: your blog. You’re probably familiar with the countless great reasons to blog-blogging can drive traffic to your website, can help with SEO, keeps you engaged with the online community. However, many people underestimate the importance of blogging as a means of broadcasting your personal brand. There are several obvious ways to brand your blog, including the design of the blog, your picture, and more… but today we are going to cover some less common ways of branding yourself through your blog.

1) Commenting on other popular blogs in your niche. An effective blogger will spend MORE time commenting on other blogs than he or she does writing for his own blog. Unfortunately, most bloggers don’t seem to grasp this. Effective blogging is about creating conversation-and that takes initiative on the part of the blogger, or it won’t happen. In most cases, when you comment on a blog (be sure to leave a link back to your blog), the owner of the blog will take a look at your blog. If your content is interesting, there is a good chance he or she will leave a comment on one of your posts. So by commenting on popular blogs within your niche, you are opening the door for a popular blogger to leave you a comment-which will work wonders for your credibility. Even if you don’t get any comments in return, a comment on a highly regarded blog is likely to be seen by others in your niche-so you’re getting your voice out there. Just remember to stay “in character”-all comments should be written to communicate your personal brand.

2) Interviewing influential individuals. Interviewing important people in your field is a fantastic way to boost your credibility. While major celebrities are probably going to turn down your request, you’ll be surprised at how many “minor” celebrities (experts in their field) will happily oblige. Make sure you prepare good, thought provoking questions-and then post the interview on your blog. Not only will you get a rush of traffic due to the status of your interview subject, but you will position yourself as a knowledgeable and well-connected blogger in your industry.

3) Guest blogging. Another fantastic way of broadcasting your personal brand is guest blogging. Contact several well known bloggers in your niche and ask to write a guest post. If you have a well written, interesting blog of your own they will often oblige. Take the opportunity to reach an audience that wouldn’t normally read your blog-and blow them away with a fantastic post. If you do a good job, you can expect many more subscribers to your blog… not to mention a substantial boost in credibility.

There are many great reasons to blog-and the opportunity to project your personal brand is among the best. The techniques discussed above will help you in these efforts. Just remember that everything you write should be calculated to reinforce your personal brand!

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Article Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, celebrity branding, celebrity lawyer, expert agent, music lawyer, nick nanton, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, Personal branding, personal branding expert



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.
Blog Marketing Anyone? - Hi Kevin I suppose you could use the same SEO principles on a Blog as you can for a website but the more content you have within your Blog, the better rankings/traffic you would receive. Would you have time to write a full length article with tips in it every day or second day to get the article count rolling over every week? I would also like to know if anyone has had any experiences with marketing blogs and the traffic they received.


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