|
|
Like this article? PLEASE +1 it! |  |
|
Personal Branding: When You Don't Know Where to Start
| Guest post by: Nick Nanton |
Article Overview: Personal branding is an enjoyable and profitable pursuit. But for many people, getting started can be a challenge. The tips we have covered today will get you started in the right direction-feel free to contact me for more information!
 |
Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: When You Don't Know Where to Start
Recently I got an email from a regular reader of my
articles. She said that she loved
the concepts and that she was ready to begin her own personal branding
campaign… but that she had no idea how to start. I shared some information with her, and today I am going to
share it with you all. Below are
the first steps to take when it comes to building a strong personal brand:
First, figure out where you are going. Who are your target customers? The brand you seek to build must cater
to these customers—as you can imagine, if you are targeting teenagers, your
personal brand will be very different than if you are targeting retirees.
Once you have identified your target market, you can begin
drawing up the brand you seek to create.
Some of this is already done for you, in the sense that your personality
will be a big part of your brand.
You will want to choose traits or abilities to highlight, but you don’t
want to make them up. Effective
branding requires you to be genuine—you can’t brand yourself successfully as
something you are not. What traits
can set you apart from your competition in ways that appeal to your target
market?
You’ve got your brand figured out, so now it is time to
launch your campaign, right?
Wrong. There’s an important
step to be taken first, and it is a step that too many people miss. It is essential that, before you launch
your branding campaign, you test it on your audience. Is your brand believable and appealing to your target
market? Do you come off as genuine? Is your personal brand memorable? You may not have the resources to test
your brand on a focus group, but all of us have friends and family who will be
happy to share their input! Seek
out as many opinions as you can find, and solicit their honest feedback.
Once you have determined that your brand will appeal to your
market, it is time to start living it out. It is not enough to simply create a website or launch a
media campaign—if you are not reinforcing your brand on a regular basis, it is
not going to grow. So before you
spend money launching a media campaign, take the time to make sure you are
doing the little things right. How
are you answering your phone? How
are you dressing? How are you
conducting yourself in conversation?
What type of first impression are you making? When you are confident that you are living your brand out
each and every day, only then is it time to begin thinking about your campaign.
Personal branding is an enjoyable and profitable
pursuit. But for many people,
getting started can be a challenge.
The tips we have covered today will get you started in the right
direction—feel free to contact me for more information!
What is the best way to develop my sales skills?
Profitable Online Business Ideas and the Recession Part 2
How to Use Personal Branding for a Competitive Edge
Contribution
How can you make more of your customers open your emails?
Brand Enhancer, Detractor or Adolescent: Which One Are You?
What Is Personal Branding And How Do you Do It?
Personal Branding Tips for Beginners
Social Networking or Social Distraction
What is Personal Branding?
Is Personal Branding Really Effective?
Personal Branding to Help You Standout From The Crowd and Boom Your Business
Know your magic numbers
Building A Better Brand in the New Year
Personal Branding Tip
Personal Brand: Igniting the Fire Within
The Secret Behind Successful Branding (and No, It's Not About a Logo)
What Is Personal Branding?
Professional Presence
Personal Branding for Better Visibility
|
About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Personal Branding Lessons From the 2012 Grammys Why Is Social Media Important Developing Your Personal Brand Make Sure Its Unique Personal Branding Tips Common Mistakes and How to Avoid Them Hitting the Target in the Age of New Media |
Related Forum Posts
Re: How to Promote Your Blog – The Definitive Guide to Promoting
- Great Post! Dont forget to put your blog in Anchor Text For SEO purposes for the keywords you want when getting backlinks (for example with article marketing)...Very important. You can conquer quite a few small Niches and get your site on the number 1 spot in Google!
Re: Due Diligence, Market Research.. Ahead of the curve.
- Congrats!
A few months ago I wrote extensively on market research. Check in the Inventors corner for the posts.
Let me know if I can help further! Dont spend a dime on a protype or advertising until you do some research!
Jude
Re: Who hates cold calling?
- I saw this and had to chime in. I HATE COLD CALLS. lol its terrible and a wast of my time. Something i have done is gotten online and found all the networking event happening in my area for the next 2 months and i try and go to about 3 a week. Even just for an hour. Dont bring any business cards. Just meet new people ask them alot about what they do, not too much about what i do and follow up the next day or 2. Has worked well
Happy Worker as of Dec 31 2007
- Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond.
To the combined success of Prophets 2 Profits!
-----------------------------------------
1) Corporate
a) Retail
- Sales reps covering all major markets (1M or more)
- Retail product launch plan
- 1 more retail release (TBD)
b) The Toy Agency
- Systems for:
o Creative process
o Pricing
o Manufacturing
o Logistics
- Marketing agency strategy in place
- 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year
c) Business
- Creative talent pool management strategy & process
- Outsourced and/or weekly bookkeeping
- Monthly budgeting & forecasting
- Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors)
- Team total of 5
- Larger office
d) Web site
- Daily updates
- Start of separation of Blog/TTA/Retail
2) Personal
- Most weekends “off”!
- Entirely separate personal finances; basic personal financing plan
- Family….?
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Stan Prokop, Canadian Business Financing
Attitude is Altitude
How To Use Carbon Copy Pro As A Strategic Tool For Your Business
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Why Use an Advertising Agency
Ten Ways to Make Blogging Work for Your Business
The True Cost of Employee Turnover
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.