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Personal Branding: Why You Need to Start Giving Speeches
| Guest post by: Nick Nanton |
Article Overview: Speaking at a seminar or a conference is a uniquely powerful personal branding tool and should be seriously considered by anyone who is serious about building their brand. Not convinced? Below are three good reasons public speaking needs to be part of your branding campaign.
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: Why You Need to Start Giving Speeches
When I am working with a client to create a brand-building
campaign, I suggest many different tactics. These tactics include everything from social media to book
publishing, from TV appearances to article writing campaigns. One of the tactics that I always seem
to get pushback on is the idea of public speaking—whether at seminars or other
events. Of course, it is perfectly
understandable that many people don’t love the idea of public speaking. In fact, just the phrase “public
speaking” takes many of us back to speech class in high school or college—and
for most of us, it’s not a positive memory. But the truth is that speaking at a seminar or a conference
is a uniquely powerful personal branding tool and should be seriously
considered by anyone who is serious
about building their brand. Not
convinced? Below are three good
reasons public speaking needs to be part of your branding campaign.
1) Public speaking brands you as an
expert. Think about the last
time you attended a seminar that featured a speaker. Without even thinking about it, you granted the speaker
“expert” status in your mind, didn’t you?
We naturally assume that someone qualified to address a large group on a
specific topic knows what they are talking about—which is why making a speech
is such a good idea. When you
speak on a topic, you become an expert in that subject.
2) Public speaking dramatically increases your
credibility. How much
competition do you face in your market?
If you’re a dentist, how many other dentists are there in your
city? If you’re a CPA, how many
other CPAs are there in your market?
The number is probably high.
Now, of those competitors, how many of them are sought-after
speakers? How many are considered
a leading authority in their line of work? By pursuing speaking opportunities, you differentiate
yourself from the vast majority of your competition.
3) Public speaking is like networking on
steroids. Do you ever attend
networking events? If so, you’re
familiar with the routine—shake hands, swap cards, move on to the next
person. If you are lucky, you’ll
leave a networking event with a handful of connections and maybe one real
prospect. Speaking, on the other
hand, gives you a chance to tell your story and share your expertise with a
large audience. And in my
experience, the members of the audience that are most interested in your
services (in other words, the best prospects in the room), tend to seek you out
afterwards and engage in conversation.
When you’re finished, you’ll often walk away with several great
prospects eager to do business.
And, you’ll already have sold them on your qualifications just by
showing up to speak!
Public speaking is an incredibly powerful way to brand
yourself as an expert in your field.
It’s a great way to increase your credibility, and it can even be a
direct source of new business.
What are you waiting for?
If you’d like more information, please get in touch with me today!
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   How to Build a BrandCentered Newsletter The American Idol Factor Im a Insert Your Career Here Not a Celebrityor am I Personal Branding It Doesnt Have to be All Business The Downfall of the Institution the Rise of the Personal Brand and How Its Changing the Game |
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