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Personal Branding: Your Social Media Strategy
| Guest post by: Nick Nanton |
Article Overview: Like everything in business, the effective use of social media requires a cohesive strategy. Below are several important elements:
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Personal Branding: Your Social Media Strategy
Social media platforms like Facebook, Twitter, and LinkedIn
are continuing to grow in popularity at an astounding rate. These platforms
provide an unprecedented opportunity for business owners to connect with their
clients and their markets in real time—even if their audience is spread around
the globe. And of course, social media is a valuable tool for personal branding
as well—but there is more to the process than simply signing up for Facebook
and hoping for the best. Like everything in business, the effective use of
social media requires a cohesive strategy. Below are several important
elements:
1) Start by identifying your objectives. What
do you hope to accomplish through your social media presence? Are you hoping to
directly sell products and services? (Note: in-your-face sales tactics are
rarely successful via social media.) Are you hoping to spread awareness amongst
your market? Are you seeking to build stronger relationships with current
clients? Or are you simply trying to drive traffic to your website? As you see,
there are a variety of ways in which social media can be approached. Define
your objectives before jumping in!
2) Look to build relationships and form
community. Social media is a fantastic forum to strengthen existing
relationships and to develop new ones. It is easy to plug yourself in to
communities of people that share the same line of work, the same geographic
location, or even the same hobbies as you. Start conversations, pursue
relationships, and work to integrate yourself into various communities. You
will find that these relationships often lead to productive collaboration and
are well worth the time you invest.
3) Use Facebook and Twitter to share more
about yourself, your interests, and your personal life. Whether it is
sharing photos of your family or keeping your followers informed of your latest
travels, social media platforms represent a great opportunity to “open up” and
let your connections get to know you even better. This is an excellent way to
build trust, as well—as it gives your audience a chance to see the “real” you.
As you probably know, consumers prefer to do business with people that they
trust—so take advantage of the opportunity!
4) Remember to stay true to your brand across
all platforms. Whether it is Facebook, your blog, or even your latest TV
appearance, it is always important to
stay consistent with your brand. The ease and frequency with which you can
communicate via social media makes it easy to stray off course, so discipline
is important.
Social media is a powerful tool for personal branding.
Thanks to platforms like Facebook and Twitter, today you have the ability to reach a massive audience in real-time and
for virtually no cost. Thirty years ago, marketers would have stood in line for
days and paid untold sums of money for this type of reach. The only question
is… will you take advantage? And it all starts with a strategy—contact us today
if you’d like to learn more!
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   WHY YOU MUST THINK BIGAND SMALL ABOUT YOUR BUSINESS FOR SUCCESS Personal Branding It Pays to be the Expert The Downfall of the Institution the Rise of the Personal Brand and How Its Changing the Game The Truth About Celebrity Brandingtm Personal Branding Something Needed YOU Provide It |
Related Forum Posts
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff[/quote:gvtxsu7g]
Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas!
- GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though!
Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists.
Overall the new categories are:
- Looking For, Networking and Events
- Review My...
- Social Network and Media
- Brags and Rants
These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts
- Hi Shri,
Thanks for posting this.
I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance
- [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl]
I think that's probably one of the most realistic way to think about it.
There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input.
As for Jennifer,
You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook.
The only way to know is to try it.
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