Real Examples of Business Success Using Social Media
Real Examples of Business Success Using Social Media
Peter quickly outgrew the 5,000 fan limit on Facebook (which has since been raised) and moved his group to an email list where he sends emails three times a day with the “queries” from the journalists in them. He then utilized Twitter, to build his list even more. Peter sends out short messages on Twitter, called “tweets,” that go out to all of his followers. It’s an instant way for him to get the journalists’ queries out to his subscribers.
At the time of writing this article Peter has more than 40,000 “followers” on Twitter and more than 60,000 people on his mailing list. And he monetizes the list by selling ad space on his emails that go out three times daily, five days a week. If you do the math, you can see how profitable this business is for him and he built the business all on the back of social media.
Another great example of a business using social media is Blendtec. Blendtec makes commercial-strength blenders for consumers and started a YouTube video series called, “Will it blend?” where it shows you the strength of its blenders by blending things that you would think would break most blenders. Of course, the blender makes light work of everything it shows, but it does show some impressive stuff. One of its bigger videos was when it blended an iPhone when it first came out and was hard to get. It reportedly had more than 100,000 views in less than a week, and has now gotten more than 3.3 million views! A blender! And, Blendtec reportedly increased its sales five-fold in that same week. Now, its a real competitor in the consumer space for blenders, all because of social media.
In a totally unique business model, KOGI BBQ in Los Angeles is a mobile restaurant with multiple trucks serving, get this, a fusion of Korean and Mexican food. If there aren’t enough strange statements in that first sentence to make you cross-eyed, then I give up! Well, in any event, people love the food. It was very popular outside of nightclubs and other hot spots, however, there are many challenges to running a restaurant on wheels, namely, it’s not in a fixed location! So, the owners use Twitter to let patrons know where they are located and to offer specials. Talk about an instant way to generate more business! If business is slow, they can just send out a Tweet to drive more people to them!
Real Examples of Business Success Using Social Media - To learn more about this author, visit Nick Nanton's Website.
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Peter Shankman built his business, HelpAReporterOut.com (“HARO” for short) first by creating a fan page on Facebook, this is basically like starting a group. The concept was that Peter knew lots of reporters, and he wanted to “help them out” by providing good expert sources for journalists to help them write their articles. Well, the list grew virally because a lot of smart businesspeople realized that this was a great resource to get some media coverage and free PR. And because Peter started the group on Facebook, it was easy to make it viral because friends could invite friends, and people who were browsing the profile of a member of the group, could see that they were a member of the group and check the group out for themselves.
Peter quickly outgrew the 5,000 fan limit on Facebook (which has since been raised) and moved his group to an email list where he sends emails three times a day with the “queries” from the journalists in them. He then utilized Twitter, to build his list even more. Peter sends out short messages on Twitter, called “tweets,” that go out to all of his followers. It’s an instant way for him to get the journalists’ queries out to his subscribers.
At the time of writing this article Peter has more than 40,000 “followers” on Twitter and more than 60,000 people on his mailing list. And he monetizes the list by selling ad space on his emails that go out three times daily, five days a week. If you do the math, you can see how profitable this business is for him and he built the business all on the back of social media.
Another great example of a business using social media is Blendtec. Blendtec makes commercial-strength blenders for consumers and started a YouTube video series called, “Will it blend?” where it shows you the strength of its blenders by blending things that you would think would break most blenders. Of course, the blender makes light work of everything it shows, but it does show some impressive stuff. One of its bigger videos was when it blended an iPhone when it first came out and was hard to get. It reportedly had more than 100,000 views in less than a week, and has now gotten more than 3.3 million views! A blender! And, Blendtec reportedly increased its sales five-fold in that same week. Now, its a real competitor in the consumer space for blenders, all because of social media.
In a totally unique business model, KOGI BBQ in Los Angeles is a mobile restaurant with multiple trucks serving, get this, a fusion of Korean and Mexican food. If there aren’t enough strange statements in that first sentence to make you cross-eyed, then I give up! Well, in any event, people love the food. It was very popular outside of nightclubs and other hot spots, however, there are many challenges to running a restaurant on wheels, namely, it’s not in a fixed location! So, the owners use Twitter to let patrons know where they are located and to offer specials. Talk about an instant way to generate more business! If business is slow, they can just send out a Tweet to drive more people to them!
Real Examples of Business Success Using Social Media - To learn more about this author, visit Nick Nanton's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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