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Social Media EXPOSED: How YOU Can Use Social Media To Get More New Customers NOW

Written by: Nick Nanton

Article Overview: Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.” At its core social media is a platform for creating relationships.

Social Media EXPOSED: How YOU Can Use Social Media To Get More New Customers NOW

Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.”  At its core social media is a platform for creating relationships.  And if you haven’t heard me say it already, People buy People, not products and services.  What I mean by that is that when a buyer makes the decision to buy, it’s based on the person who sells it to them more than on the actual product or service they are buying.  Stop and think about it if you don’t understand, because this is a crucial point in analyzing how and why social media can help you grow your business. 

 

Why do the biggest companies in the world hire celebrities to endorse their products?  Because People Buy People, and it’s much easier for a consumer to form a relationship with a living breathing person (in this case a celebrity endorser) than for a consumer to fall in love with the form or function of a particular product or service. 

 

So, back to social media -- it is a platform that allows you to generate your own content that connects you with a whole new world of prospects who you can then take on the journey of knowing, liking, trusting you and ultimately doing some business with you.

As in any typical social setting, you can’t be “that guy/gal” who is known for being “a hard sell” or “pushy.”  Think of the online social media outlets as huge cocktail parties.  You wouldn’t walk into a cocktail party and start screaming, “Cheap Mortgages, right here!  Come on over to the sofa and I’ll write up your paperwork, right here on the spot!” Would you?! If you would… well, let’s keep moving. 

 

So the key is to join the conversation that people are already having and find a way to make yourself (and your products and services) relevant.  Ultimately, what you want to do is join the conversation on the social networks and find ways to interact with people about things they are already interested in.  I know this sounds like it will take forever, and now you have to worry about not saying the wrong thing, etc.  I get it, but here’s the key to social media: you can form relationships with huge groups of people all at the same time.  No one said you have to talk to each person on a social network individually.  This is where the real power of online social networking comes in.

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Article Tags: biggest companies in the world, breathing person, celebrities, celebrity, cocktail parties, cocktail party, crucial point, endorser, journey, liking, love, media outlets, mso, no doubt, prospects, relationship, relationships, span style, style font



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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