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The Secret Summit of Million Dollar Marketers
Written by: Nick NantonArticle Overview: The state of the economy and how to sell in it from some of the best marketers in the world.
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The Secret Summit of Million Dollar Marketers
I just returned from a meeting that you probably had no idea existed. I had heard rumors of this meeting taking place in the past, but this time I too got the call to attend.
The meeting took place in a midwestern town that was practically in the middle of nowhere. I assume this is because it was very inconspicuous and no one there would recognize the celebrities who were present, 20 of the best marketers in the world to be exact.
I don’t know for sure how many total there were, but I do know there were at least 3 private jets at the airport from the members of this group. All that to tell you that this was not a vacation or some gimmicky trade show, these guys were collectively worth hundreds of thousands of dollars an hour and we met for two full days.
I learned about all sorts of new business ventures and consumer trends that are going to take the world by storm in 2008. I learned that in these “hard times” consumer electronics giant Best Buy sold more televisions leading up to the Super Bowl than they ever have before. We even looked at the driving force behind both political parties and what was taking place behind the scenes in order to mount a successful 2008 presidential election campaign.
But what I was really fascinated by, is that fact that no matter what industry these marketers specialized in (including real estate, which is arguably in a very tough position), the fact remains that there is PLENTY of money to be made in this market.
We all hear talk of a recession and it seems like every news channel on television is predicting that “the sky will fall” at any moment. But what makes these marketers so successful is the fact that they don’t listen to anyone, including the news. They find ways to make money in any market. And there’s really only one secret to that: Find the point of pain for the consumer and find a way to meet the need.
It doesn’t matter what economy we are facing, there are always needs that need to be met. And depending on the market, the needs change. If you sit in a corner and sulk about how the world no longer needs your product or service (even temporarily) then you are going to feel the pinch of a tighter economy. If on the other hand, like these uber-successful marketers, you are willing to adapt to meet the needs of the consumer then these times are no different than any others. You still stand to make a fortune (and possible more of a fortune than in good times when everyone else is competing in the market too).
So the next time you hear anyone talking about how the sky is going to fall or that a recession is coming, just be sure to smile and nod while you laugh inside…mostly because that’s one less person competing with you for consumers’ money.
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Article Tags: all sorts, best buy, consumer electronics giant, consumer trends, driving force, hundreds of thousands, including real estate, marketers, meeting took place, midwestern town, new business ventures, plenty of money, political parties, presidential election campaign, private jets, recession, super bowl, televisions, thousands of dollars, worth hundreds
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website  Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Celebrity Branding You Typing Your Way to Fame Personal Branding It Doesnt Have to be All Business Does Your Brand Resonate With Your Customers Four Websites to Incorporate into Your Business Today Personal Branding 5 Ways To Protect Your Brand |
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