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What's Old Is New Again!
Written by: Nick NantonArticle Overview: How to learn from history to make more money in your business.
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Free Download - Networking: A Golden Opportunity to Build Your Personal Brand By Nick Nanton |
What's Old Is New Again!
Continuing on the theme of one of the articles in the Dicks & Nanton Business Growth Report (if you aren’t getting it…you should be! So shoot us an email to let us know!) I wanted to take a minute to look at how “cyclical” opportunities can create astronomical revenue for your business.
Let’s look at an example. It seems if you slap the word “organic” on any product these days you won’t be able to keep it in stock (and you’ll be able to charge about 10 times the price for it!). You can look at many industries from food to cosmetics and you’ll see that if organic products aren’t already the fastest growing sector, then they will be very soon.
What is Organic? Well there are about a million different definitions online but lets look at a simple definition in the food industry:
Food produced without artificial or chemical fertilizers or pesticides. (source: thefoody.com/glossary/glossaryo.html)
Translation: food grown the “old fashioned” way. Organic food has become a new craze but if you were able to communicate with your great-great grandmother, she would tell you that you’d be a fool to try to grow food any other way. It was just the way things were done back then…and now it’s the hottest thing you can do.
What was old is new again.
And here are just a few examples of other industries “bringing back the old school” and making a killing doing it:
1. Custom Made Clothing – http://www.makeyourownjeans.com/
2. “Vintage” T-shirts - http://www.revolveclothing.com/DisplayProduct.jsp?product=TRUNK-WS252&c=Trunk
3. Vinyl Records - http://www.time.com/time/magazine/article/0,9171,1702369,00.html
4. New Cars that look like their “classic” predecessors - http://www.usatoday.com/money/autos/2005-06-27-mustang-usat_x.htm
And those are just a few examples.
The Point is, What’s Old is New Again!
So, take a look back in the archives of your business or industry and see what you can “bring back” and charge higher prices for!
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Article Tags: business growth, chemical fertilizers, custom made clothing, dicks, food industry, great grandmother, hottest thing, jsp, mustang, nanton, new cars, new craze, old school, organic food, organic products, pesticides, predecessors, time magazine article, vintage t shirts, vinyl records
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website  Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Networking A Golden Opportunity to Build Your Personal Brand Celebrity Branding You The 8th Deadly Sin ThoughtSourcing The Power of Connecting Personal Branding Your Social Media Strategy Your New Years Resolution Take Your Personal Brand to the Next Level in 2012 |
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