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Why Is Social Media Important?

Guest post by: Nick Nanton

Article Overview: Why should you care about social media? It may be fun, it may be something your kids are into-but as a business owner, why should you care? The short answer is simple-an effective social media presence will help you make more money. Today I am going to tell you how it will make you money.

Why Is Social Media Important?

Why should you care about social media?It may be fun, it may be something your kids are into—but as a business owner, why should you care? The short answer is simple—an effective social media presence will help you make more money. Today I am going to tell you how it will make you money.

But first, I need to dispel a common myth which states that “social media is just another fad… it will be gone in five years.”

The truth is that social media is not a new invention. It may be a new technological innovation, but it taps into an ancient human impulse. Humans love to talk. We love to see what our friends and family members are up to. We love to connect. And that is what social media is all about—connecting. Twitter, Facebook, LinkedIn, and YouTube may be new mediums, but they are simply the 21^stcentury tool for accomplishing an essential human function.

Social media is here to stay—and that is good newsfor business owners. Here is why:

1)An effective social media presence can create brand awareness… at very little cost.Your social media presence allows you to connect with billions of potential customers across the globe. It allows you the opportunity to reach your audience in an environment where they have mostly let their guard down. We are so used to being bombarded by commercials on the radio and on TV that many of us subconsciously tune them out. While social media is certainly going to see a dramatic increase in advertising over the next decade, as of now its advertising potential is largely untapped.

2)An effective social media presence allows you to create community… centered around your business.Social media platforms, particularly Facebook, are great places to form common-interest groups. Hobby enthusiasts, sports fans, Justin Bieber fans—it won’t take you more than a few moments to find these communities on Facebook. As you can see, this presents a golden opportunity for, for instance, the owner of an R/C shop. By either creating or joining a community focused on remote control vehicles, he or she can create a great place for enthusiasts to connect—all the while establishing himself as the natural choice for their next purchase.

3)An effective social media presence connects you to your customers.A business that is active on social media will often interact with customers or clients several times each week. Whether it is “liking” something they posted on Facebook or them simply reading an informative Tweet you publish on Twitter, an active social media presence keeps you on the mind of your customers. As a doctor, for example, you typically see your patients a couple of times per year. But if you are active on social media, you can potentially interact with them hundreds of times in that same year—keeping your practice fresh on their minds.

So there you have it—if you are not yet active on social media, now you have three great reasons to engage this growing market. However, we have barely scratched the surface… stay tuned for more in the weeks to come!

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Article Tags: branding agency, branding and marketing, branding consultants, branding strategies, business consulting, business growth, celebrity agent, celebrity branding, celebrity lawyer, expert agent, music lawyer, nick nanton, Orlando Franchise Lawyer, Orlando Marketing, Orlando Music Lawyer, Personal branding, personal branding expert



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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