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Your New Year’s Resolution: Take Your Personal Brand to the Next Level in 2012
| Guest post by: Nick Nanton |
Article Overview: 2012 could be your most successful year yet-but only if you find a way to differentiate yourself from the competition in your industry. A powerful personal brand offers the solution
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Free Download - Leverage Your Personal Brand and Achieve Direct Mail Success By Nick Nanton |
Your New Year’s Resolution: Take Your Personal Brand to the Next Level in 2012
The New Year is here, and with it comes opportunity and
endless possibilities. As a business owner, the dawning of a new year is always
an exciting time as you look ahead to the future. Of course, the primary goal
of virtually every business owner is to grow their business. And one of the
best ways to accomplish this goal in today’s competitive environment is with a
powerful personal brand.
A strong personal brand is essential in today’s business
world because it differentiates you
from the competition. For example, let’s say you are a CPA. Now, I’m sure you
are great at what you do. But be honest—how many other CPAs are there who could
offer the same services as you do, with the same level of quality? This is true
of virtually every industry today—lawyers, dentists, financial advisors, real
estate agents, and so on. Technological innovation and reduced barriers to
entry have created an environment in which competition can spring up anywhere,
and at any time.
So how can you build a dominant business, despite the
massive surge in competition? As noted earlier, you must differentiate
yourself. You must give prospects a reason to choose you, instead of all the
others. The best and most effective way to do this is with a powerful personal
brand that establishes you as a celebrity expert in your industry.
The primary aim of a personal branding campaign is to create
a memorable image for yourself, and to establish yourself as a respected expert
within your market.
We want you to become a celebrity. Now, before you laugh,
understand that we are not talking about turning you in to the next Justin
Bieber or Lady Gaga. Those two are international celebrities—we want to turn
you into a celebrity within your own market.
We want you to become not just a CPA, but the respected expert accountant in your
town. When prospects in your market need your services, we want you to be the
only name that comes to their mind.
How can you accomplish this? There are a variety of tactics,
and we aren’t going to go too far in depth in this article. We have discussed
these strategies elsewhere in blog entries and articles, so feel free to look
around.
Essentially, the strategy we recommend for our clients is to
create and leverage media exposure in order to boost credibility and create a
celebrity image. That may mean writing and publishing a book. It may mean
appearing on national TV networks, local affiliates, and being quoted in
national magazines and newspapers. It may include the development of a powerful
blogging presence. The options are nearly endless, and the best approach
depends on the specifics of your business.
2012 could be your most successful year yet—but only if you
find a way to differentiate yourself from the competition in your industry. A
powerful personal brand offers the solution—contact us today to learn more!
My 2012 Silver Forecast
Shame Leadership - Communicating Across Cultural Boundaries
Your content will die if you don’t shift your paradigm
Franchise Expansion in 2012.
Keep to Your ‘Save More’ Resolution in 2012 with Social Media
Social Media predictions for this 2012
Branding 101 | Why EVERY Executive Needs a Good About.Me Profile
Bitch and complain - or pick up the phone?
Managing Cross-Cultural Conflicts – Expressive or Instrumental
Employee Engagement Declining
Beware the salary sacrifice trap
New Years Resolution for 2009: Start Earning Money at Home
New superannuation rules for high income earners
Imagine Having Legitimate Financial Freedom
Why Does My Photo Print So Badly
Got resolutions? What’s your resolve to make them a reality?
How to Use a Name Badge as a Personal Branding Tool
Happy New Year!
Strategic Branding Questions
Lost in Translations
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About the Author: Nick Nanton RSS for Nick's articles - Visit Nick's website Nick Nanton, Esq. is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick is recognized as one of the top thought leaders in the business world and has co-authored five best-selling books, including the breakthrough hit Celebrity Branding You!®. Nick serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 100 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com. The Huffington Post and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.
Click here to visit Nick's website   Leverage Your Personal Brand and Achieve Direct Mail Success REVEALED How to Reach the Top Rung of Credibility Power Influence Personal Branding Seven Social Media Branding Mistakes Why Is Social Media Important Social Media EXPOSED How YOU Can Use Social Media To Get More New Customers NOW |
Related Forum Posts
Re: New Year Resolutions...
- My New Years Resolution is to be earning $500+ with my online business. This includes any freelance work that I do. I'm about half-way there now.
Another Resolution is to look into selling more on eBay and maybe finding a reputable dropshipper that offers competitive pricing on high-demand items. I like eBay and the opportunity that it provides. I've mainly been selling personal items, but I'd like to start tapping into a larger market and making some significant income on eBay.
Re: New Year Resolutions...
- [quote="Alan Mater":2acona1t]My New Years Resolution is to be earning $500+ with my online business. This includes any freelance work that I do. I'm about half-way there now.
Another Resolution is to look into selling more on eBay and maybe finding a reputable dropshipper that offers competitive pricing on high-demand items. I like eBay and the opportunity that it provides. I've mainly been selling personal items, but I'd like to start tapping into a larger market and making some significant income on eBay.[/quote:2acona1t]
Hi Alan,
Do you mean $500+ per month?
And when you're selling items on eBay from a reputable dropshipper... do you think it's still important to pick a product you're passionate about (like what an entrepreneur would normally do when starting a business)? Or is it just about moving a popular item for profit on eBay?
Re: New Year Resolutions...
- [quote="Kevin Lee":398jg5d7][quote="Alan Mater":398jg5d7]My New Years Resolution is to be earning $500+ with my online business. This includes any freelance work that I do. I'm about half-way there now.
Another Resolution is to look into selling more on eBay and maybe finding a reputable dropshipper that offers competitive pricing on high-demand items. I like eBay and the opportunity that it provides. I've mainly been selling personal items, but I'd like to start tapping into a larger market and making some significant income on eBay.[/quote:398jg5d7]
Hi Alan,
Do you mean $500+ per month?
And when you're selling items on eBay from a reputable dropshipper... do you think it's still important to pick a product you're passionate about (like what an entrepreneur would normally do when starting a business)? Or is it just about moving a popular item for profit on eBay?[/quote:398jg5d7]
Hi Kevin,
Yes, sorry I didn't clarify. My goal is to make $500+ per month.
I would say yes, pick products that you have an interest in. That's the best option if you're going to like what you do. Hopefully you can find a balance between products you're interested in and products that are in high demand.
2 Forums Updates
- Many of you have been writing in suggesting that on my website and in my newsletter we include the link to the actual forum post and not just the name of the post and a link to the Forums home page. Well, after looking into it I'm pleased to announce that this feature is now available. Thank you everyone for the suggestions!
We've also added names for members based on how much they post. Level one is Newbie, Level 2 is Intern, Level 3 is Employee and so on... There are 10 levels in total. I'm looking forward to seeing how everyone does!
Keep the suggestions coming - they are great!
Re: 2010 Social Media Marketing Industry Report
- Interesting 2012 report, should be a part of everyone's reading for 2012
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