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Barbara Walters' comments regarding Tiger Woods situation worth noting
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| Guest post by: Jon Hansen |
Article Overview: Yesterday evening I had the opportunity for the first time in quite awhile to watch David Letterman - the benefit of being a streak writer in that I was up at 3:00 AM and therefore caught the west coast telecast.
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Barbara Walters' comments regarding Tiger Woods situation worth noting
Yesterday evening I had the opportunity for the first time in quite
awhile to watch David Letterman - the benefit of being a streak writer
in that I was up at 3:00 AM and therefore caught the west coast
telecast.
As always Letterman was graciously facetious, especially when
talking with Barbara Walters about Sarah Palin who had cracked the 2009
list of Walters' 10 most fascinating people.
The Palin commentary aside, what stood out for me was Walters'
response to Letterman's query regarding the Tiger Woods situation and
the possible impact on his image. Relating the story that he had
always directed his young son's attention to Woods' accomplishments
whenever the champion appeared on television, suggesting Woods' obvious
status as a role model, Walters made the statement that "athletes are
not role models."
Perhaps given the venue, and what is obviously a warm and
longstanding relationship between he and his guest, Letterman failed to
delve further into Walters' comment for clarification as to what she
meant. I of course am interested in understanding the thinking behind
her comment.
For example, was it a general statement in which she is suggesting
that the public places too much emphasis on the on-field/off-field
exploits of athletes when there are others who are more worthy of our
attention?
Perhaps it was a reflection of her personal disenchantment with what
is admittedly at times the somewhat childish behavior of spoiled brat
millionaire athletes whose actions have finally tarnished beyond
redemption, the image of the sports icon as a viable role model?
While lauding the proactive response of Letterman in terms of his
getting out in front of the story regarding his own escapades, Walters
expressed the opinion that Woods' time had passed in terms of his
speaking publicly regarding his recent tribulations. This might lead
one to think that it is not in the fallibility of our human nature and
the resulting actions that diminishes ones brand, but is instead an
inability to stand up and take personal responsibility?
Regardless of the reasons for her comment, in this emerging world of
social media in which one's "personal brand" is becoming increasingly
important, one thing is certain . . . our name is our calling card
within our own sphere of influence. Or as branding expert and PR
genius Marsha Friedman put it, to a certain degree we are all
celebrities within the world in which we live and work.
At the end of the day, whether intentional or otherwise, this may be
the very point of the Walters comment regarding the fact that athletes
are not role models. Specifically, instead of looking to others as the
source of motivation and responsibility for setting a good example, we
should focus on own efforts to be a positive force for those with whom
we come in contact on a daily basis.
What are your thoughts?
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