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Can you be transparent in Social Media A PI QA

Written by: Jon Hansen

Article Overview: Network Member Question Can you be transparent in Social Media? (Note: Please check out my thoughts on this question at - CONTACT Author to obtain link) Carmen Bracamonte President – LargerNet Trade Development and Management Tampa/St. Petersburg, FL

Can you be transparent in Social Media A PI QA

My Response

I just wrote an article titled “The Web 2.0 Association: A Dynamic Engagement Between Stakeholders Sharing The Same Interests And Goals (Canadian Public Procurement Council Profile)” – the link to which is in the Web Resources Section of this response.

Equally telling was the level of reader response (see link below for one reader’s comments), and in particular the emergence of a common theme as illustrated by the following excerpt:

“Associations could better leverage Web 2.0 to deliver a greater level of service to me as a supply chain professional by more actively, rapidly and efficiently aligning with the pace at which new, useful industry information becomes available – then delivering this information in an effective way, so as to keep me abreast of trends, best-practices and exchange ideas with fellow members; thereby making me a more valuable professional.”

With Web 2.0, and certainly with the semantic-centric Web 3.0 and even (although to a much lesser degree) Web 4.0, transparency, or the integrity of information and intent is essential to ensure both the ongoing veracity and viability of Social Networks (or media).

In his book “Amusing Ourselves to Death,” Neil Postman referenced the fear expressed by Aldous Huxley in his book Brave New World that “truth would be drowned in a sea of irrelevance.” Given the unfathomable sea of information afforded us through the Internet including Social Networks, the absence of transparency would render the media irrelevant.

(Editors Note: Based on my recent interview with IACCM founder Tim Cummins, an upcoming article titled “The IACCM Global Collaborative Platform: Delivering The Power For Change,” will also be of interest.)


Member Response

Phenomenal input, Jon! I appreciate the sources you quoted and for helping me become a better professional.



Web Resources (NOTE: CONTACT Author to receive links)

The Web 2.0 Association: A Dynamic Engagement Between Stakeholders Sharing The Same Interests And Goals (Canadian Public Procurement Council Profile)

The Web 2.0 Association: Reader Response (CPPC-CCMP Profile)


Procurement Insights Professional Profile Service (Leveraging The Power Of Social Networking)

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Article Tags: aldous huxley, amusing ourselves to death, amusing ourselves to death neil postman, brave new world, centric web, collaborative platform, council profile, cummins, degree web, emergence, excerpt, exchange ideas, irrelevance, public procurement, reader response, social networks, stakeholders, veracity, viability, web resources section



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Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
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Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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