Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









How do you create corporate values?

Written by: Jon Hansen

Article Overview: How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland

Free Download - Is supplier incumbency a major problem with government contracting? By Jon Hansen
Name: Email:

How do you create corporate values?

In an excerpt from one of my recent white papers I refer to the emerging "values" associated with triple bottom line (TBL) and the 7-D world concepts that were first introduced and then expanded upon by John Elkington in his book Cannibals With Forks - The Triple Bottom Line of 21st Century Business.

While some may limit these precepts to issues involving sustainability, in reality they represent a broader concept that extends to include areas such as discontinuous innovation, social branding and economic externality.

In short, the corporate values to which you are referring and the resulting brand recognition is no longer a myopic representation of adept marketing or image building built on the concept of traditional capitalism principles.

Understanding how these new paradigms are transforming the world of business, especially within a global context, is likely going to become a prerequisite for corporations to both survive and thrive (or in the context of your question, build brand awareness and drive value).

Links:

To obtain a copy of the white paper The Greening of Procurement: How Social Consciousness is Re-Shaping Procurement Practices, please contact the author.

Related Articles
  Nine Commitments That Will Emphasize Business Ethics and Company Core Values Are Extremely Crucial To Your Business
  Does a Leader’s Communication Really Impact the Corporate Culture?
  THE VALUE OF A PERSONAL MISSION STATEMENT
  Do Your Values Drive or Derail Leadership? Part 2
  Corporate Blogging: Peupe ushers in a new era for Africa

Home > Small-Business-Consulting > Jon Hansen > How do you create corporate values
Article Tags: adept marketing, brand awareness, brand recognition, cannibals, capitalism, century business, corporate values, discontinuous innovation, excerpt from, externality, global context, image building, john elkington, new paradigms, precepts, prerequisite, procurement practices, social consciousness, tbl, triple bottom line



Related Forum Posts
Re: How do you critique a small business? Re: How do you critique a small business? - There are so many great comments here. One thing that is missing is alignment of the business with the owner's values and the employees' values. We all have values and if there is a disconnect with our personal and business values, the business could be exposed to serious trouble. It might sound like fluffy talk, but I'm actually referring to the bottom line: Money! Consumers will not continue to buy products that don't align with their values, employees will be unhappy (read less productivity and increased sick time and maybe even quit), and the owner will not be fully satisfied either. I could go on and on, but you get the picture. Every dollar saved translates into dollars earned. Here's the power of values... there is a certain clothing designer that myself and others I know simply will not support because that person is openly racist. I can tell you I like their stuff, but I will not buy it! I could provide values tests for the potential winners to fill out and make the comparison. The great thing is that whoever fills it out will also be appraised of an area in their business which could be strengthened. That in itself is a huge reward!
PageRank Update - did your site change? PageRank Update - did your site change? - Google just updated their PageRank values. Did anybody see their pages go up or down?
Are Economic Recessions Good for Franchising? Are Economic Recessions Good for Franchising? - As I understand it, when there are more corporate layoffs you have more workers looking into starting their own business. It makes sense in a backwards sort of way. My first impression is that Franchising would take a hit like everyone else... but the more I look into it: [i:35vhc2a9]The opposite occurs[/i:35vhc2a9]. There's a larger pool of very qualified workers that are disenchanted with the corporate world. They are often more than willing to take a bigger risk and seek self-employment, whether it's a franchise or not. In my opinion, there are lots of good opportunities out there, it's just a matter of doing your research and finding a nice fit.
Re: How Much Is Your Website Worth? Re: How Much Is Your Website Worth? - I guess it is for the website as the section which gives the value is called "Site Value Report". What do you think dnscoop is missing when it values your site?
Re: How important is your name? Re: How important is your name? - Hi GT I agree with you each child has their own unique personality and desires and I don't think that parents have the right to choose what path a child should follow. I believe that all we can do is teach them good values educate to the best of their abilities and then it is up to them to decide their own path. MichelleJ


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Death of the Sales Magazine

Five Ways to Show Honest Appreciation

Severance and Separation Agreements

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.