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How will Web 3.0 affect online customers experience?

Written by: Jon Hansen

Article Overview: Member Question: To clarify the topic I would like to understand the following: -Which is the impact you think that Web 3.0 will have on online users when making transactions? and also -How and if the 'semantic web' will change customer behaviours? In other words: What is the future of the eCommerce in a Web 3.0 perspective? Michele, Senior Content Manager, Reading, United Kingdom

How will Web 3.0 affect online customers experience?

Here is an excerpt from a recent exchange that I am certain you will find interesting:

Excerpt

Do you practice “Business @ The Speed of Thought?” Does your enterprise have a “Digital Nervous System?” If not, why?

I recently answered a question regarding the “future of enterprise software modeling” which relates to the core elements of this question.

What you are really talking about are the differences between agent-based and equation-based modeling. The latter has been the traditional model used by software developers because it attempts to quantify and therefore confine multiple strands (re attributes) of diverse stakeholders into a single, definable “static” stream or process . . . outside of finance, equation-based modeling does not translate to other more dynamic areas of an enterprise such as an organization’s procurement or supply chain practice.

Agent-based modeling, which has been around for approximately 15 years, first seeks to understand the unique operating attributes of diverse stakeholders. Once understood, it then attempts to link these seemingly disparate attributes through the utilization of advanced algorithms to produce a reliable, real-world “collaborative” outcome that results in a tangible benefit on a real-time basis.

To a degree, Web 2.0 represents the natural evolution of the agent-based model (development efforts are well under way in terms of defining a viable Web 4.0 model).

However, because the majority of vendors such as Oracle, SAP and Ariba have made a substantial investment in their equation-based models, their efforts are more focused on confining what you refer to as the digital nervous system to bridging the synchronization chasm through the introduction of the somewhat passive SOA architectures.

Even Oracle’s Larry Ellison admits that the best they can hope to achieve is a “near real-time” capability through this strategy. And near real-time is not indicative of the true synchronized architectural requirements of a dynamic, agile enterprise.

For this reason many organizations that have themselves made an equally substantial investment in their current ERP platforms are “stuck” in terms of working within what is quickly becoming an antiquated framework. And for this reason more organizations than not would unfortunately have to answer no to your question.

I have included links to a number of articles I have written on this subject that I think you will find useful.

Excerpt End

You see Michele, regardless of the moniker re Web 2.0 through 4.0, Metaprise, meta-enterprise etc. the elemental foundations of leveraging the web effectively extends far beyond a technological capability or availability.

To be effective, eCommerce, B2B, B2C platforms must dynamically engage stakeholders on a real-time, real-world basis to transition beyond the simply shopping cart exchanges that take place today. (Note: approximately 95% of all orders that are started on the web are not seen through to completion. In some industries, this number is a high as 98.5%. That is a significant drop-off rate.)

To get to this level, the methodology used to develop these "new" tools must also evolve from equation-based models to agent-based models.

As indicated, I have included links to additional reference material.

Links:

To obtain corresponding reference material, please contact the author.

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Article Tags: architectural requirements, ariba, business the speed of thought, core elements, degree web, development efforts, digital nervous system, dynami, dynamic areas, larry ellison, model development, natural evolution, practice business, software developers, substantial investment, tangible benefit, time basis, time capability, traditional model, viable web



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