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Is Ford’s auto-xchange the “Real Deal?” (Survey Response 1)
Written by: Jon HansenArticle Overview: In a recent video that was released by The Ford Motor Company, Ford's Vice President and Chief Information Officer, Jim Yost indicated that the company has to "share information in real-time" and therefore can no longer use "the sequential processes” in which there were many “handoffs" and "transfers of information." Yost also emphasized the fact that Ford needs to "integrate much more closely with their customers, supply base and even internally," as well as stressing the importance of making information available to multiple levels of their supply base "simultaneously," thereby eschewing the current "cascade processes that might take days, weeks and even months" to disseminate. To enable you to respond to this question, you can access both the video as well as the corresponding article by contacting the author.
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Is Ford’s auto-xchange the “Real Deal?” (Survey Response 1)
Response From Roel, Sales Manager, Tilburg, Netherlands
Good question and as always a yes/no answer can not be given although I tend towards a YES.
The vision of creating a 'Single version of the Truth (SVOT)' environment (Chainlink report) is the way forward, I believe. The film however does not tell me anything with regard to the architecture or choices made to realize this. Of course it took them only 6 months.
It seems to focus on customer experience and in that case, the web is a logical choice. To reach full potential however expect that existing B2B solutions (EDI, automotive has come a long way), used by Ford's business partners are integrated as well.
Synergy can be realized by connecting all OEM's and Suppliers to a hub (connect once, connect to all - Elemica) and reduce the complexity of point-to-point connections. This mother of all Hub's (or a combination of existing Hub's) can only exist if B2B communications become a commodity and should be separated from the content as this will remain a way to stand out from competitors. Also, this should not be just an Automotive initiative on the long run.
To create transparency and enable collaboration in a Supply practise, you would still have to solve the issue of ownership and responsibility. Establishing a neutral entity will be difficult working with multiple OEM's and companies will not accept Agent technology or solvers to take discusions for them from day 1 (will they ever?).
Creation of multiple Control Towers or 'Single versions of the truth' created by OEM's partnering, Government (Ports?) or 'neutral' entities seems to be a first step but in my opinion the way forward.
Over the last 2 years, we have created 5 different SVOT's based on innovative services of our integration partner allowing companies to interact (integrate and collaborate) with all their partners. (It's not up to me to evaluate what approach is best).
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- Terry,
my suggestion is simple but powerful - Survey.
Survey Landlords and find out what is important to them.
By doing this it does two things:
1. You will find out trends/under-operated services that Landlords are currently unsatisfied with = your client will be able to fulfill
2. You are infact Marketing your clients services by doign this because when you are approaching your landlords it not a sales pitch and they have someone to clear their frustrations with. Then when you approach them after a month (when you've put your numbers together and identified services that are most important) you can remind them of the survey and share with them the results. At this point you can end with an offer to use your clients services to manage their property.
I use this method with my clients who are looking for new services to develop in thier markets. It's simple but powerful.
Re: What newsletter program to use?
- Like GT and David I use Get Response and have not had any problems with them other than when they were converting to their upgrade. So as long as they continue to give me the service I will stick with them. I know that most people recommend Aweber.
MichelleJ
Survey Monkey
- Hi ltrahan - interesting concept - how have you found Survey Monkey? Is it a good service?
Survey Monkey
- I found Survey Monkey to be a good service as well, it was useful and got the job done. Like Itrahan was saying though, the basic "free" services are a bit limiting though.
Who inspired you to start?
- When I was a teenager I read "The Art of the Deal" by Donald Trump while on a road trip to New York City. It helped inspire me to want to start my own business and is also one of the reasons why I have created so many famous entrepreneur profiles. I believe that by modeling the success of other entrepreneurs you too can become successful.
Who was it that inspired you to start your business?
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