Is Ford’s auto-xchange the “Real Deal?” (Survey Response 1)

Response From Roel, Sales Manager, Tilburg, Netherlands Good question and as always a yes/no answer can not be given although I tend towards a YES.

The vision of creating a 'Single version of the Truth (SVOT)' environment (Chainlink report) is the way forward, I believe. The film however does not tell me anything with regard to the architecture or choices made to realize this. Of course it took them only 6 months.

It seems to focus on customer experience and in that case, the web is a logical choice. To reach full potential however expect that existing B2B solutions (EDI, automotive has come a long way), used by Ford's business partners are integrated as well.

Synergy can be realized by connecting all OEM's and Suppliers to a hub (connect once, connect to all - Elemica) and reduce the complexity of point-to-point connections. This mother of all Hub's (or a combination of existing Hub's) can only exist if B2B communications become a commodity and should be separated from the content as this will remain a way to stand out from competitors. Also, this should not be just an Automotive initiative on the long run.

To create transparency and enable collaboration in a Supply practise, you would still have to solve the issue of ownership and responsibility. Establishing a neutral entity will be difficult working with multiple OEM's and companies will not accept Agent technology or solvers to take discusions for them from day 1 (will they ever?).

Creation of multiple Control Towers or 'Single versions of the truth' created by OEM's partnering, Government (Ports?) or 'neutral' entities seems to be a first step but in my opinion the way forward.

Over the last 2 years, we have created 5 different SVOT's based on innovative services of our integration partner allowing companies to interact (integrate and collaborate) with all their partners. (It's not up to me to evaluate what approach is best).

Is Ford’s auto-xchange the “Real Deal?” (Survey Response 1) - To learn more about this author, visit Jon Hansen's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
The Power of Choice
	How one copywriter uses a free offer to get the inside scoop on his market.
100 Ways to Succeed #89
	The Ultimate Question ...
Easy Ways To Earn Extra Money Taking Online Surveys
	Great tips on how to make a good amount of extra money taking online surveys.
Why A Good Credit Score Is Important To Your Business
	Whether you're in business or an individual, you should have an idea of what your credit score is, even if you're not currently applying for credit. Knowing your credit score and occasionally checking your credit re...
How to avoid objections during your sales presentation
	Handling customer objections at the end of the sales meeting can cause you a lot of grief and frustration and sometimes lose you the sale, well here is great tip on how to avoid this ever happening to you.

---

Related Forum Posts
	Survey the Landlord
	Survey Monkey
	Survey Monkey
	Author Don Campbell Live - Real Estate
	Survey for Women Business Owners -- With Perks
	Who inspired you to start?
	Re: Due Diligence, Market Research.. Ahead of the curve.
	Trump and Stewart