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Is Ford’s auto-xchange the “Real Deal?” (Survey Response 1)

Is Ford’s auto-xchange the “Real Deal?” (Survey Response 1)

Response From Roel, Sales Manager, Tilburg, Netherlands

Good question and as always a yes/no answer can not be given although I tend towards a YES.

The vision of creating a 'Single version of the Truth (SVOT)' environment (Chainlink report) is the way forward, I believe. The film however does not tell me anything with regard to the architecture or choices made to realize this. Of course it took them only 6 months.

It seems to focus on customer experience and in that case, the web is a logical choice. To reach full potential however expect that existing B2B solutions (EDI, automotive has come a long way), used by Ford's business partners are integrated as well.

Synergy can be realized by connecting all OEM's and Suppliers to a hub (connect once, connect to all - Elemica) and reduce the complexity of point-to-point connections. This mother of all Hub's (or a combination of existing Hub's) can only exist if B2B communications become a commodity and should be separated from the content as this will remain a way to stand out from competitors. Also, this should not be just an Automotive initiative on the long run.

To create transparency and enable collaboration in a Supply practise, you would still have to solve the issue of ownership and responsibility. Establishing a neutral entity will be difficult working with multiple OEM's and companies will not accept Agent technology or solvers to take discusions for them from day 1 (will they ever?).

Creation of multiple Control Towers or 'Single versions of the truth' created by OEM's partnering, Government (Ports?) or 'neutral' entities seems to be a first step but in my opinion the way forward.

Over the last 2 years, we have created 5 different SVOT's based on innovative services of our integration partner allowing companies to interact (integrate and collaborate) with all their partners. (It's not up to me to evaluate what approach is best).





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