Is Ford's auto-xchange the "Real Deal?" (Survey Response 5)
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Free Download - What are the 3 biggest challenges faced by supply chain/purchasing professionals today? (Survey Result 9) By Jon Hansen |
Chet, Owner Border Business Consultants, Houston, U.S.
I think that the solution they present is interesting, but it doesn't solve the problem. They want to get cars to the people who want cars, but they haven't done their homework. They have created a high tech knee jerk reaction to a hot button issue rather than an insightful and elegant solution to making their entire company "customer driven."
They have created the auto version of Dell's front end, but they haven't created the back room support that allows the front end to speak clearly. The entire back end of the company could be run quite simply (Do not equate simple with easy). They have taken something that is relatively simple and tried to make it as complex as they can. They have not broken through the walls of their corporate box. They have not found elegance.
Ford will have to spend the time and energy planning to get where they say they want to go. This is not the ERP type of planning, but that would work better if they planned their business better. Henry Ford knew how to do it: decide what you want to sell, decide how you are going to make it, and then get rid of everything that doesn't support that vision. His genius was that he could walk that thought down to the shop floor and onto his supplier's shop floor and help them see the vision.
When Henry Ford started the Model T line he ordered his transmissions from the Chrysler brothers. He personally designed the packaging for each transmission. His buyers and his engineers were upset that he had so "over-designed" the wooden case that he specified for each transmission. He mollified them when the first load was received and he showed them where to cut the wires and unwrap the wooden protection from the transmission housing. After the transmission was moved and bolted into the car the packaging became the flooring. As Ford noted, "It was cheaper to have them make it for us." He was an innovator. These people are not.
Wait a short while and the winds of Wall Street will change again and this hyped platform will be left cringing in the same corner that keeps the shards of Edsel from rolling forward yet again.
Is Fords autoxchange the Real Deal Survey Response 5 - To learn more about this author, visit Jon Hansen's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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