Profitable Supply Chain?
Written by:
Jon Hansen
Article Overview: How would you market the concept of the Profitable Supply Chain to CFO's?
Do you have insights, or hopefully a structured approach/methodology?
Yishai, Consultant
Israel
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Free Download - Is supplier incumbency a major problem with government contracting? By Jon Hansen
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Profitable Supply Chain?
The following is an excerpt from an article I wrote on January 31, 2008 that should serve has a cautionary beacon to any purchasing professional contemplating the establishment of performance metrics.
Bridging the Communications Gap Between Finance and Purchasing
A May 4th, 2006 article titled How to Speak Like a CFO stressed that "Too often, finance executives in Corporate America simply don't believe that purchasing departments are really bringing in the savings they claim. That may be because finance and purchasing don't speak the same language."
For example, the finance department isn't interested in cost avoidance. They are interested in hard cost savings. This is perhaps one of the main reasons why a recent study revealed that of the 11.9% of average identified savings presented by the purchasing department, only 3.2% actually gets booked by the finance department - a difference of 73% from identification to realization.
Here are some additional findings from the Aberdeen study that may surprise you:
- Less than 20% of CFOs consider the work of CPOs and their staffs as having a very positive impact on competitiveness.
- On average only 46% of CFOs feel that the procurement team has contributed to enterprise growth.
- Only 57% of CFOs feel that procurement contributes to enterprise profitability.
Against this backdrop of miscommunication and misunderstanding, it is therefore imperative for the purchasing professional to both recognize and understand the financial objectives of the finance department as these will almost always reflect the primary interests of senior management.
Along theses lines, and according to Robert Rudzki, president of Greybeard Advisors and co-author of Straight to the bottom line, here are the five critical finance terms:
1. ROIC (Return on Invested Capital): earnings divided by the total capital invested in the business (long term debt plus stockholder equity)
2. Cost of Capital: the weighted average “cost” of debt and equity. It represents what you must earn to, minimally, cover the expectations of your debt holders and stock holders
3. EVA (Economic Value Add): if ROIC is greater than Cost of Capital, then EVA is positive (you are adding value to the organization). If ROIC is less than Cost of Capital, then value is being destroyed and - absent substantial corrective action - the demise of the enterprise is just a matter of time
4. EPS (Earnings per Share): the net income divided by the # of common shares outstanding. Typically calculated on a quarterly and annual basis.
5. P/E Ratio: The ratio of the common stock price to the annual earnings per share. Companies/industries typically “enjoy” certain P/E ratios, therefore, increasing the E (earnings) often directly equates to a higher stock price.
The two “biggees,” says Rudzki, are ROIC and EPS. Those two concepts drive C-level because they are what Wall Street and bankers are interested in. ROIC and EPS are the ultimate “report card” of senior management.
My suggestion would be to meet with your organization's CFO and collaborate on a program that will make sense from an enterprise wide perspective. This kind of dialogue will also open up important avenues of communication that can only help to further both your profile and career.
(Note: To obtain copies of the research material referenced in the article, please contact the author.)
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Article Tags:
co author,
corporate america,
cost avoidance,
cost of debt,
cpos,
enterprise growth,
enterprise profitability,
finance department,
finance terms,
financial objectives,
greybeard,
miscommunication,
performance metrics,
procurement team,
purchasing department,
purchasing departments,
return on invested capital,
senior management,
staffs,
stockholder equity
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- [quote="Sebastien":3d3trrkv]I had an issue once with the Tacone franchise. I called a local location about 5 times and left voicemails every time to have someone call me back because I wanted them to cater a little get together I had. Nobody ever returned my call. I went straight to the website (the franchisor site) and complained that if they were not interested in doing business with me, SubMarina or another sandwich shop would probably be glad to. About an hour later I had a call from the Tacone franchise Area Developer in San Diego, telling me he just took over this territory and he was aware of problems at this particular location. He was really apologetic and knew there was a problem. I thanked him for calling me back so quickly and told him I would probably never buy from them anyways (I am a very snobby customer. When I pay for something, I like to be taken care of). A day later, I get a phone call from the local franchisee (whom I actually knew since we had done business together), explaining how busy he was that he couldn't return my call earlier. I was so chocked! What kind of business is that? I thanked him and told him I will never buy Tacone again. Well, I ended up buying Tacone again because it's so good but I never want back to this one location.[/quote:3d3trrkv]
Hi Sebastien,
I see where you're coming from and I've stopped going to a particular Kelsey's franchise because of their slow service. We waited more than 50 minutes for our entrees and the manager could only tell us that they were "busy".
Well to add to your point, retail expert Doug Fleener says "Profitable Retailers always put the customer first. First before the tasks associated with operating the business. First before profits...First in everything the company does...No one is really interested in how busy you are. In fact, giving an excuse can be insulting. When you say, 'I'm just so busy,' it implies that the other person isn't" ("The Profitable Retailer" 69 & 70). The Tacone franchise you originally called should've arranged for at least someone else to touch base with you if they were too busy themselves to do it or suggested a better time to discuss business.
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- [quote="BuzzAroundBooks":3chumhxz]For instance, what if a customer asks you where a specific sales representative is but you don't know where he/she is? Retail expert Doug Fleener says "Rather than appearing not to know what's going on, it's safer to go with the standard reply: 'Dan's (i.e. sales reps' name) not available right now. My name is... May I help you?'" ("The Profitable Retailer" 216).[/quote:3chumhxz]
Hi Kevin
There have been a couple of businesses in my local area who have done this only to become unstuck when we found out that Dan (or who ever we were after) had not worked there for months and the business (a one man band) was only trying to cover it up to appear larger than it was in reality.
My honest opinion was that the business went through a few employees quitting and they didn't want us to think they were an unstable company.
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