QA with a Story Guru Jon Hansen A Storied Career Interview
QA with a Story Guru Jon Hansen A Storied Career Interview
A Storied Career: What future trends or directions do you foresee for story/storytelling/narrative? What’s next for the discipline? What future aspirations do you personally have for your own story work? What would you like to do in the story world you haven’t yet done?
Jon Hansen: As the world becomes more complex and disparate through globalization and social networking (in the latter, a great deal of my ongoing research and development resources have involved the evolution of the Web 4.0 platform), the importance of storytelling will play a critical role in establishing points of commonality that will lead to a greater mutual or “collective” understanding.
This is due in large part to an effective storytellers’s ability to provide a real-world point of reference that is universally recognized for its practical application. And it does not matter whether or not the story is presented within the illustrated or written framework of an Aesop’s fable, or a recounting of an actual event that the storyteller has himself (or herself) experienced, or witnessed first hand. The essential element is that it translates the complex into the everyday thereby widening the funnel of impact.
In the end, effective storytelling is both the filter and translator through which a greater understanding of the complexities that define our world today can reach out to the broadest number of people. It is therefore the lynchpin of effective communication.
Web Resources:
Visit the Author Bio to contact Jon Hansen and obtain the link to access the interview in its entirety.
QA with a Story Guru Jon Hansen A Storied Career Interview - To learn more about this author, visit Jon Hansen's Website.
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The following is an excerpt from the Q&A A Storied Career Interview:
A Storied Career: What future trends or directions do you foresee for story/storytelling/narrative? What’s next for the discipline? What future aspirations do you personally have for your own story work? What would you like to do in the story world you haven’t yet done?
Jon Hansen: As the world becomes more complex and disparate through globalization and social networking (in the latter, a great deal of my ongoing research and development resources have involved the evolution of the Web 4.0 platform), the importance of storytelling will play a critical role in establishing points of commonality that will lead to a greater mutual or “collective” understanding.
This is due in large part to an effective storytellers’s ability to provide a real-world point of reference that is universally recognized for its practical application. And it does not matter whether or not the story is presented within the illustrated or written framework of an Aesop’s fable, or a recounting of an actual event that the storyteller has himself (or herself) experienced, or witnessed first hand. The essential element is that it translates the complex into the everyday thereby widening the funnel of impact.
In the end, effective storytelling is both the filter and translator through which a greater understanding of the complexities that define our world today can reach out to the broadest number of people. It is therefore the lynchpin of effective communication.
Web Resources:
Visit the Author Bio to contact Jon Hansen and obtain the link to access the interview in its entirety.
QA with a Story Guru Jon Hansen A Storied Career Interview - To learn more about this author, visit Jon Hansen's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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