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Riding the Crest of a New Wave: How the Original SaaS Companies Have Gained the Upper Hand (PI Intelligence Bite)

Riding the Crest of a New Wave: How the Original SaaS Companies Have Gained the Upper Hand (PI Intelligence Bite)

Out In Front of the Paradigm Shift

With tier one vendors such as Ariba and SAP moving into the SaaS space, a model upon which organizations such as Source One’s reputation and business have been built, it is in effect an admission that the traditional licensing model does not work.

Because of what can only be described as a monumental shift (remember the old analogy about big ships turning slowly), overall awareness and acceptance for SaaS-based or on-demand solutions is on the rise. And with it, the players who are and have already defined this new paradigm.

As is the case with the solidly established SaaS vendors, who usually do not receive a single cent for their strategic services until they deliver to their clients’ expectations, is indicative of how the industry is truly evolving.

And unlike the mega-projects of yesteryear, when the lion’s share of the costs were born by the client before the “projected savings” were realized, the “trailblazing” approach by original SaaS vendors has helped to pave the way for a contingency-based pricing model that has been long overdue.

And while “traditional model” vendors like Ariba are now claiming that they are in “the on-demand business” having just reported “a 71 percent leap in subscription software revenues,” does not necessarily mean that they are truly an on-demand company. After all, proficiency in delivering under the SaaS model is not based upon an internalized increase in subscription revenues, but is instead tied to an historic performance record in terms of meeting and exceeding customer expectations.

So rather than heralding a triumphant entry into a new phase of a successful business, Ariba’s historic performance would tend to indicate that the move into the SaaS world was predicated more on admittance that their old model did not work. This latter point is driven home by the fact that between 2001 and 2005, the company lost $3 billion on $1 billion in sales.

This of course would lead me to ask the million, or in the case of Ariba billion, dollar question; “if they could not make it work under the old model, why would they be able to make it work with a new pricing structure?”

The fact remains, that now is the time for the original and true innovators to emerge from the shadows of trailblazing to assume the mantle of broad, mainstream acceptance as the new standard for e-procurement/supply chain solutions and services.

We must delve into the foundational elements of the key differentiators between what I refer to as the original SaaS innovators and the “interlopers” whose ability to deliver results will not likely change despite heralded announcements of a new day.

Use the contact information in the Author's Bio to obtain the complete research material supporting this article's findings.





Riding the Crest of a New Wave How the Original SaaS Companies Have Gained the Upper Hand PI Intelligence Bite - To learn more about this author, visit Jon Hansen's Website.

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John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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