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Spend Analysis versus Spend Intelligence: More Than a Semantical Difference

Spend Analysis versus Spend Intelligence: More Than a Semantical Difference

I believe the phrase "spend intelligence" to be misleading. To me, it sounds like a new take or sub-segment of business intelligence software applications which offer analytics and dashboard capabilities and sit on top of existing systems of record. The problem is that spend visibility and analytics is much more complex, requiring data cleansing, rationalization, classification and other efforts which go far beyond what is needed to gain insight into basic HR, financials, IT and other internal information, which fall cleanly in to the BI camp.

The above statement is from a July 11th, 2006 blog post (no, not Procurement Insights) that reflects one of the main reasons why 85 percent of all e-procurement/supply chain initiatives fail to achieve the expected results.  Specifically, the reference to "spend visibility and analytics" as being "much more complex, requiring data cleansing, rationalization, classification and other efforts."

Now in all fairness, this dismissive view of spend intelligence is representative of the limitations associated with traditional equation-based ERP applications in which the cycle to extract, let alone analyze meaningful data was onerous.  In other words, unless you understood the basic differences between an equation-based versus an agent-based approach to solution development you would quite logically make the same assumption.  You would be wrong, but you would be justified based upon your focus on IT or ERP-centric applications, and the limited framework within which they operated.

However, and to illustrate my point regarding the importance of having both a broader vision and understanding of the tremendous breakthroughs in solution architecture associated with agent-based application models, less than two months after the above referenced blog post the following excerpt from a September 1st, 2006 article titled "Spend Intelligence: The Next Wave of Spend Analysis" is telling:

"As corporate procurement organizations are charged with securing products and services of the best quality at the lowest possible cost, their enterprises are counting on them to be much more than just “order takers.” To accomplish that, procurement organizations must develop capabilities in spend intelligence.

Spend intelligence takes spend analysis a step further. It enables the enterprise to take what it knows from the spend data it has gathered and use it to act on forward-thinking initiatives.  In other words, spend intelligence provides actionable information."

The key phrases here are forward thinking, and actionable information.  Both of which were not even remotely possible on a real-time, real-world basis within the context of traditional ERP-centric applications.  In fact, by the time you went through the painful cycle of extracting (the term pulling teeth comes to mind) information from an ERP system, and then cleansing, rationalizing, and classifying the information the data was outdated and for the most part useless in terms of providing relevant insight in the here and now.

The ability to simultaneously gather, analyze and apply spend intelligence on a real-time basis remains an elusive element for ERP-based applications.   For this reason, you need to look beyond the realms of what is known, and begin to understand the dynamic, real-time capabilities of solutions such as the ones offered by companies like Zycus.  Leveraging key elements such as advanced algorithms, these organizations have taken spend analysis the step further to spend intelligence.

By focusing on the results that spend management technology can achieve, the objective of the groups is to identify through the collaboration of its members the best practices that lead to sustainable spend management savings.





Spend Analysis versus Spend Intelligence More Than a Semantical Difference - To learn more about this author, visit Jon Hansen's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website


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