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Twittering Money Away: API Service Review of Twitter Counter
| Guest post by: Jon Hansen |
Article Overview: Under the headline from their "Featured" web page, Twitter Counter boldly states “Become a featured user and gain more followers.” “One of Twitter’s biggest problems . . . I am researching services such as Twitter Counter’s Feature, and in this second round of testing found that a great majority of those who are following are the Ruby Bells and Tia Marias and Angelina Jollies . . . I think you get my drift . . . get in the game Twitter Counter it is not the number of followers but the quality of followers that count!”
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Free Download - Is supplier incumbency a major problem with government contracting? By Jon Hansen |
Twittering Money Away: API Service Review of Twitter Counter
Under the headline from their "Featured" web page, Twitter Counter boldly states “Become a featured user and gain more followers.”
An interesting proposition to be certain, especially as I am always
looking to expand the size and reach of my collective social network
which at this time includes the PI Window on Business and Procurement
Insights (and Essential Connections) Blogs, the PI Window on Business
Radio Show on Blog Talk Radio and, the PI Inquisitive Eye Internet TV
Channel through both USTREAM and YouTube.
Add into the equation Twitter Counter’s offer of 15,000 views for $69
US, which is a relatively small investment, I figured it at least
warranted a try.
With the initial 15,000 view, I was reasonably pleased with the
result of an increase in approximately 300 to 400 followers which is
about a 2 1/2% conversion rate or 1 follower for every 40 views.
What is important to note is that I checked 1 out of every 10 new
follower profiles to get a feel for who they were and if they were in
fact individuals that would have at least a modicum of interest in the
subject matter that I cover through the network. Generally speaking the
“quality” (if this is the right word), of the followers were good as
they all came from a background that would at least indicate a potential
for shared interests.
Based on the above, I then decided to do a second round of 15,000
views at the $69 level. This is where the promising results of the
first go around, as well as the corresponding positive assessment, were
replaced by disappointment and even frustration. I will let my e-mail
to one of Twitter Counter’s founders, Boris Veldhuijzen van Zanten,
elaborate further:
I am an author and host of the PI Window on Business Show on the
Blog Talk Radio Network and I have been researching Twitter and
Twitter-related tools for an upcoming article/segment.
On the two occasions in which I have used your service, the
first produced approximately 300 to 400 new followers. Generally
speaking, the quality of follower was reasonable good. Good enough in
fact, that I decided to test your service again.
The second and most recent time, I had close to 700 follows of
which the vast majority were as described in the following advanced
excerpt of the post that will be the lead into the live broadcast:
“One of Twitter’s biggest problems . . . I am researching
services such as Twitter Counter’s Feature, and in this second round
of testing found that a great majority of those who are following are
the Ruby Bells and Tia Marias and Angelina Jollies . . . I think you
get my drift . . . get in the game Twitter Counter it is not the
number of followers but the quality of followers that count!”
This is hardly the kind of results that would substantiate
further investment, if any at all in your service.
I wanted to give you the opportunity to respond, which I would
be happy to include in the article.
To Mr. Veldhuijzen van Zanten’s credit he did respond and, responded
promptly:
Thanks for the chance to reply. Twitter is currently growing with
300,000 new members a day and with that they also attract the less honest users. We do try
to filter out those bogus users but can’t beat Twitter at its own game.
Even if you discount the fake followers you will see that our
views/followers ration is still one of the best in the industry.
In response to my subsequent e-mail requesting data relative to the
follower to view ratio, Mr. Veldhuijzen van Zanten replied:
I do know that we predict 1 follower for every 100 views at
TwitterCounter but often deliver 50% more than that. Not sure which
package you paid for when you signed up and got 700 followers?
I then of course wrote back indicating that I was on the 15,000 views
for $69 plan. But here’s the thing, when I checked out 1 out of every
10 new follower profiles with the second round, as well as a third round
of 15,000 which is just concluding today, the results were markedly
different. What I then did was begin checking 1 of every 3 follower
profiles, as well as saving them in a designated file so that I could
refer to an actual number (re the 700).
Here is a sample of the Twitter Counter new “follower” pictures from
the second and third rounds: (Not Available through this specific post).
The above “profile pictures” are of a tamer variety, but I think
provide enough exposure so to speak to effectively illustrate my point.
One other trend that I found noteworthy is that in almost every
instance, the later round profiles had either a paltry or zero number of
followers, virtually no Tweets and had on average between 150 to 300
following them. This is an important statistic as some of the profiles
that had suspiciously looking “innocent” shots demonstrated the same
tendency.
There are obviously more questions such as why the first round with a
relatively smaller number of follows offered a better caliber of
contact, while rounds two and three had substantially more follows of
which 80 to 90% were what I would classify as being undesirables.
The fact that Mr. Veldhuijzen van Zanten deflected responsibility to
Twitter when he wrote that they “can’t beat Twitter at its own game,” is
of little consolation as ultimately his company is the one that is
receiving (or at least did receive) the $69 for the services that
Twitter Counter is rendering.
In the end unless they, being Twitter Counter and Twitter, can find a
way to address this problem the future of Twitter APIs which are the
branches of the Twitter tree looks pretty bleak.
I will keep you posted on any future developments.
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