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Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
Written by: Jon HansenArticle Overview: Visual Requirement Definition (VRD) can at first glance mean anything from being the test results from an eye exam to the specifications for the latest and greatest plasma high definition television. However, and in the context of my interview with Blueprint's Matt Morgan, and in particular his reference to a study which indicated that the human brain is geared more towards receiving information by way of visual input versus say the written word, the VRD concept quite nicely aligns with the old saying that a picture is worth a thousand words?
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Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
Today's show dealt with a term that while descriptive may not be
readily understood by many - which by the way proves a point of which I
will explain a little later in this post.
Visual Requirement Definition (VRD) can at first glance mean
anything from being the test results from an eye exam to the
specifications for the latest and greatest plasma high definition
television.
However, and in the context of my interview with Blueprint's Matt
Morgan, and in particular his reference to a study which indicated that
the human brain is geared more towards receiving information by way of
visual input versus say the written word, the VRD concept quite nicely
aligns with the old saying that a picture is worth a thousand words?
Now just to be clear, we are not talking about preferred learning
styles which attempts to identify an individuals (particularly a
child's) visual, auditory and kinaesthetic tendencies to learn.
Although a number of papers such as "Web-based Learning Interaction and
Learning Styles" by the British Journal of Educational Technology, and
"Learning Styles and Resistance to Change: Something's Got to Give"
from the Society of Technology and Teacher Education will likely
deliver some degree of intrinsic value in the business world.
Nor I should point out are we talking about preferred methods of
communication. Although a study from January 2008 indicating that 65
percent of all business executives prefer communicating by e-mail,
almost double of what it was a decade earlier, may provide testimony to
an increasingly shorter attention span in the executive suite. The
fact that the preference for face-to-face interaction decreased by 13
points down to 31 percent during the same period may also be an
indication that the social media evolution is well underway.
What I am talking about is the Missourian "Show Me" edict or, what
Robert Lane and Dr. Stephen Kosslyn explained in their February 2009
article,"Show Me! What Brain Research Says About Visuals In PowerPoint."
Specifically, the article discussed "how the human brain handles
visual input and the implications for PowerPoint presentations." Based
on their research, both Lane and Kosslyn recommended that "most of
those carefully thought-out words on slides" be eliminated and replaced
with "certain kinds of rich imagery." Doing so they concluded would
"efficiently feed the brain what it likes to see," and enable the
presenter "to communicate messages in ways not possible with words
alone."
How does this tie into today's show with Matt Morgan, and more
specifically how emerging companies are incorporating this into application development? Quite simply, and based on the above findings as well as those from
numerous other reports, Software as a Service (SaaS) vendors are deliberately structuring their
enterprise-requirement software to build visual bridges of
communication and understanding between diverse stakeholders both
within and external to an organization. This Morgan contends is why
Blueprints' approach represents a significant breakthrough in terms of
reversing the high rate of initiative failures that have plagued the
enterprise software industry from its early days.
Looking back at my opening comments, and specifically my reference
to "descriptive understanding," as a writer my primary means of
communication is through words. To this point it has taken me nine
paragraphs to illustrate or explain why today's show was so fascinating.
In Matt Morgan's world, this would have been accomplished with one or two slides or images. Perhaps I should learn how to draw?
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