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What percentage of people that visit a site click through to purchase?

Written by: Jon Hansen

Article Overview: Member Question: How can a start up company predict the percentage of visitors that will click through to purchase? Does that percentage change when it gets to a certain threshold? Does it go up or down? Is there any way you can estimate over a year's time what the eye ball count will be? Allen, Marketing and Public Relations Toledo, U.S.

What percentage of people that visit a site click through to purchase?

In response to a similar question, I referenced a report by the American Bankers Association which found that there is a "fall-out" rate of between 50 and 95% associated with non-electronic transactions in which traditional exchanges such as regular mail are used.

Depending on the degree of automation within your transaction process, these numbers will vary.

That said I have provided a link to both the original post as well as the corresponding links to organizations such as the ABA and Bankers Online, both of which would be a good starting point regarding B2B and B2C transactional statistics.

I like these types of site as they are purely numbers driven.

Note: To obtain access to the referenced sites, please contact the author.

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Article Tags: aba, american bankers association, automation, electronic transactions, good starting point, mail, statistics, traditional exchanges



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