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Starting a new business is not about you

Written by: Vwodek Wojczynski

Article Overview: Business is not about you. It never will be. So how come people haven't learned the lesson? How come 95% of all new businesses fail in the 1st year?

Starting a new business is not about you

1) Business is not about you. It will never be.

As far as we can tell, Business is about everybody else. It makes things easy for people. All great businesses solve a problem.

Ask Yourself Question #1: What problem is my business solving?

Most entrepreneurs starting out in business try to solve their own problems first. They may say other things (because they want to look good etc.), but operationally, they are out to solve what they want first. This is not an issue in and of itself, because I believe we should solve our problems. Except, in business the first problem you need to solve is somebody else’s. Not yours! By the way, when you solve other people’s problems your “problem” disappears anyway.

2) Find out what is needed and wanted
Many new entrepreneurs are not in Business. They may think they are, but they are not. What they are doing is their “passion, self-expression, something they are very good at - simply said, their talent.” Most new entrepreneurs are out to give people what they want – not what the market is requesting. More often than not, new entrepreneurs do not start out with what the market needs and wants.

From RSC Business Group’s point of view this is not Business. That is an “art.”

Now, being an artist is a wonderful thing. We are not suggesting that people should not be artists. That would be pointless. What we are saying is that, being in business as an artist does not work.

Ask Yourself Question #2: How is my business going to find out what is needed and wanted?

Remember, all great businesses solve problems and if you want to be the type of business that actually makes a difference, builds trust, and provides value it will require a new skill-set and a new approach.

You will need to learn to listen and build relationships with people in a whole new way.

You too can reap the benefits of being in business as a business person (versus being in business as an artist).

They truly are tremendous.

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Article Tags: being an artist, business group, business person, new approach, passion, point of view, relationships, self expression, skill set, wonderful thing



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