Tweet

Unconventional Inventions

Written by: Lynn Celmer

Article Overview: Quirky creations led to success for these entrepreneurs

Unconventional Inventions

Brooks Lambert
thebeerbelly.com
While most people try to get rid of their beer belly, Brooks Lambert is trying to sell you one. For as long as he can remember, Lambert wanted to be an inventor. As a child, his father would always ask him what he wanted to invent and his reply was "cool stuff." He did just that when he created his quirky product, the Beerbelly through his business, Under Development, Inc., an innovative product development company.
The Beerbelly is exactly what it sounds like: a fake beer belly made up of a sling and a polyurethane bladder with a dispensing tube. The idea is that you can fill it up with your favorite alcoholic beverage and hide it under your clothes so you can avoid paying for $10 beers at your favorite sporting events or concerts. According to Lambert, the Beerbelly initially started as a joke. "While drinking with some buddies one day, we were talking about the different ways we used to sneak beer into the movies and such, and were wondering what people did nowadays," he said. "We ended up cutting up one very expensive wetsuit and stuffing a Camelback bladder under it." They showed the contraption to some friends, who expressed interest in buying one.
His ingenious marketing move came from one e-mail he sent to gizmodo.com, a popular blog that reviews the coolest new tech and gadgets. After the Beerbelly was posted on it, Lambert's website received 2 million hits in three days as a result. "At the end of the day, this product is all about having a good time," he said. "For me it's kind of like stealing cookies from the cookie jar. There are so many rules today; it's hard to have fun." The Beerbelly Deluxe Kit retails for $49.95 and includes the Beerbelly sling and bladder, the Pleasure Extender (cold pack), and a one-step Beerbelly Cleanser.

Michelle Watters
flapart.com
Would you notice if you were sitting on the subway and the person next to you was reading a book whose front cover stated, How to Murder a Complete Stranger and Get Away With It? Michelle Watters hopes you will. She is the creator of FlapArt, specialty gag, alternative book covers. The former stay-at-home mother of two actually got the idea for FlapArt from her husband, Brian. "I never thought that I would ever own my own business,” Watters
said. "I'm funny, quick-witted and I always make people laugh. The idea that
I could turn that into something I could sell never entered my realm
of thought."
However, after coming up with the false book titles on her own, she contacted printers and graphic designers and was on her way. Within a year, FlapArt covers were sold worldwide. As far as advice for fellow entrepreneurs, Watters said the most important thing is to do some research to see what's already out there on the market. "If there is something similar out there, that's not necessarily your only competition," she said. "There was nothing like this when I started. Now I realize that my competition is in gift wrap and greeting cards." Watters has been selling the covers since 2005 and today offers 44 titles, including How to Cheat Your Way Through College and Do-It-Yourself Dentistry. There is a cover for every occasion and recipient, from birthdays to Mother's Day and friendship to Father's Day. FlapArt covers retail for $5.99 and ship worldwide.

Shawna Ellsworth
tassicompany.com
If you have ever come across the "Beauty Solutions" segment while watching QVC, then you may have heard of Shawna Ellsworth. The former elementary school teacher and mother of five has already appeared on the channel four times selling her product, the Tassi, a unique yet simple
way to keep hair out of your face while doing your daily
skin care routine.
The name Tassi comes from middle French and means "little pocket" or "little pouch." The design for her product came from a hair wrap her Aunt Dot used to make for her three teenage daughters. After refining and developing her aunt's original idea, she secured a patent and began selling Tassis from her home in Arizona. In fact, the first mass shipment of Tassis arrived at her home in a semi and had to be stored in her garage. "Seeing a semi pull into our cul-de-sac and trying to back in was pretty crazy," Ellsworth said. "It was kind of a surreal experience to see something that I had always dreamed about and envisioned. Here were thousands of Tassis that were made by someone else."
One of the most important lessons Ellsworth said she's learned is that she can succeed and she has plenty of support. "It's been really fun to get out of my circle and meet people all over the world," she said. "There are a lot
of really great, helpful people out there if you just ask them." The Tassi is available in 12 colors and retails for $14.99.

Related Articles
  Motivate Your Salespeople Like Richard Branson
  Wrestling, Ratings and Guerrilla Marketing
  Telemarketing Services for Unconventional and Commodity Products or Services
  Breaking the PR Rules
  Most businesses Start with a New Idea

Article Tags: alcoholic beverage, beer belly, beerbelly, beers, bladder, cold pack, contraption, cookie jar, deluxe kit, e mail, fake beer, having a good time, innovative product, inventor, polyurethane, reading a book, sling, sporting events, thebeerbelly, wetsuit



Related Forum Posts


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Multilevel Marketing: 4 Tips To MLM Success

Unharnessing Creativity in Business

The Biggest Domain Name Myth

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.