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Marketing vs. Public Relations



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How Much Copy Is Too Much Copy? - By Gail Diggs

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I was recently asked the difference between marketing and public relations and thought I would write briefly about it.

According to the American Marketing Association, marketing is “the set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” It is suggested that the term derived from the original meaning of going to “market” to shop for goods and services.

On the other hand, public relations is a lot more about perceptions and building relationships. In fact, the Public Relations Society of America describes it as “helping an organization and its publics adapt mutally to each other.” In other words, it is about enhancing your “public face” so that your publics have a favorable impression of you and what you have to offer.

Who are your “publics?” Your publics are anyone who has an interest in your company and may include employees, stock holders, current clients, potential customers, the list goes on.

A simple way to look at it is to consider the intended end results. At the end of a successful marketing campaign you want to have generated sales, site visits, some specific action. At the end of a successful public relations campaign, however, you want to have generated goodwill and a positive reputation.

For example…

The public service announcment that plays on your local radio station is a public relations effort because it likely highlights a non-profit venture and does not try to sell anything. But the radio advertisement that encourages listeners to purchase specific goods and services is marketing.

The speech you gave at a Chamber of Commerce event is public relations because it may have served to position you (and your company) as a trusted community leader, yet didn’t boldly sell your products. On the other hand, the sales presentation you gave to potential clients is marketing because the end result you hoped for was a sale and not just an enhanced reputation.

Every business, no matter how young or how established, needs good marketing and good public relations. They work hand-in-hand and at GCD, we can help with both.


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Free PDF Download
How Much Copy Is Too Much Copy? - By Gail Diggs

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About the Author: Gail Diggs

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Gail Clanton Diggs is president of [GCD Writing and Marketing Solutions http://www.gcdwritingandmarketing.com]. GCD is a full-service company dedicated to providing clients with high quality writing and marketing assistance. “I love this work”, says Gail. “I enjoy listening to the visions of my clients and then working with them to create strong, current web site copy, write press releases, create ads, develop brochures, and more to help ensure that their professional dreams come true”, she said. Gail has almost 25 years of experience and her happy client base includes health professionals, women’s ministries, financial experts, and authors. While her experience is broad, much of her recent work has revolved around initiatives related to health. She takes seriously her responsibility to each of her clients and sees their success as intricately tied to her own. She has a BA in Communications from the University of Dayton and a MA in Journalism from University of Maryland, College Park. To learn more, visit her [web site http:www.gcdwritingandmarketing.com] or email Gail at gail@gcdwritingandmarketing.com.
Click here to visit Gail's website.
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