Marketing vs. Public Relations
Marketing vs. Public Relations
According to the American Marketing Association, marketing is “the set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” It is suggested that the term derived from the original meaning of going to “market” to shop for goods and services.
On the other hand, public relations is a lot more about perceptions and building relationships. In fact, the Public Relations Society of America describes it as “helping an organization and its publics adapt mutally to each other.” In other words, it is about enhancing your “public face” so that your publics have a favorable impression of you and what you have to offer.
Who are your “publics?” Your publics are anyone who has an interest in your company and may include employees, stock holders, current clients, potential customers, the list goes on.
A simple way to look at it is to consider the intended end results. At the end of a successful marketing campaign you want to have generated sales, site visits, some specific action. At the end of a successful public relations campaign, however, you want to have generated goodwill and a positive reputation.
For example…
The public service announcment that plays on your local radio station is a public relations effort because it likely highlights a non-profit venture and does not try to sell anything. But the radio advertisement that encourages listeners to purchase specific goods and services is marketing.
The speech you gave at a Chamber of Commerce event is public relations because it may have served to position you (and your company) as a trusted community leader, yet didn’t boldly sell your products. On the other hand, the sales presentation you gave to potential clients is marketing because the end result you hoped for was a sale and not just an enhanced reputation.
Every business, no matter how young or how established, needs good marketing and good public relations. They work hand-in-hand and at GCD, we can help with both.
Marketing vs Public Relations - To learn more about this author, visit Gail Diggs's Website.
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I was recently asked the difference between marketing and public relations and thought I would write briefly about it.
According to the American Marketing Association, marketing is “the set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” It is suggested that the term derived from the original meaning of going to “market” to shop for goods and services.
On the other hand, public relations is a lot more about perceptions and building relationships. In fact, the Public Relations Society of America describes it as “helping an organization and its publics adapt mutally to each other.” In other words, it is about enhancing your “public face” so that your publics have a favorable impression of you and what you have to offer.
Who are your “publics?” Your publics are anyone who has an interest in your company and may include employees, stock holders, current clients, potential customers, the list goes on.
A simple way to look at it is to consider the intended end results. At the end of a successful marketing campaign you want to have generated sales, site visits, some specific action. At the end of a successful public relations campaign, however, you want to have generated goodwill and a positive reputation.
For example…
The public service announcment that plays on your local radio station is a public relations effort because it likely highlights a non-profit venture and does not try to sell anything. But the radio advertisement that encourages listeners to purchase specific goods and services is marketing.
The speech you gave at a Chamber of Commerce event is public relations because it may have served to position you (and your company) as a trusted community leader, yet didn’t boldly sell your products. On the other hand, the sales presentation you gave to potential clients is marketing because the end result you hoped for was a sale and not just an enhanced reputation.
Every business, no matter how young or how established, needs good marketing and good public relations. They work hand-in-hand and at GCD, we can help with both.
Marketing vs Public Relations - To learn more about this author, visit Gail Diggs's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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