Gail Diggs Articles

When Writing Bad is Good - Click To Read Article
A look at how writing for the Web is so different from writing for print. Includes tips for effective Web writing.

Marketing vs. Public Relations - Click To Read Article
A brief exploration of the differences between marketing and public relations and why businesses of all sizes need both in order to succeed.

How To Increase Your Profits In A Bad Economy - Click To Read Article
A critical look at what your business needs to do to now thrive in the midst of uncertain economic times.

How Much Copy Is Too Much Copy? - Click To Read Article
It is sometimes difficult to know how long a sales letter, brochure, or other marketing materials should be in order to effectively get your message across. This article provides some basic direction to steer you in the right direction.

GCD Explains Direct Mail Basics - Click To Read Article
Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail.

Dealing With A Difficult Client - Click To Read Article
We've all run into that client or potential client who represents big dollars, but is absolutely impossible to work with because he or she knows everything. Here are a few simple tips you can use to turn their big ego into your big profits.

Are You Telling Another Story? - Click To Read Article
An interesting look at how a good story can greatly enhance your marketing message.

3 Key Elements of Direct Mail - Click To Read Article
In this day of Internet marketing, direct mail is still relevant and can be done cost effectively. This article explains how.


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