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McDonald’s Success is Built on Acceptance & Rejection

McDonald’s Success is Built on Acceptance & Rejection

What?

Every decision we make as humans is built upon Acceptance & Rejection so if you use this fact correctly then you will make a fortune like McDonald’s have. If you do not use this fact correctly then you will struggle or even worse you may find yourself out of business sooner rather than later!

Acceptance & Rejection drives humans NATURALLY without any effort and that is what makes this tool THE most effective business tool to create maximum leverage for your business!

To clarify; imagine a family hungry in a town or city which they are unfamiliar with!

Now consider just a few known natural human drives like greed or value for money.

Then consider the fact that 9 out of 10 humans do not like making decisions and finally consider the decisions they must make as listed below if they wish to consider a different food outlet other than McDonalds and you will soon see why McDonalds is so successful:

What will the food taste like?
How much will it cost?
Do they have seats for children?
How long will it take to get served?
Etc, etc, etc.

In actual fact you only need 1 person in any group to fear any one or all of the above questions and… the rest of the group will follow just like sheep as no one wants conflict or rejection and everyone wants acceptance!

With such strong natural human attributes driving your clients’ every decision how well do you think your business will do if you build your business foundation on peoples’ natural fear of Rejection and desire for Acceptance…





McDonalds Success is Built on Acceptance Rejection - To learn more about this author, visit Neil McIntyre's Website.

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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Neil McIntyre
(Visit Neil's Website) From the age of 8 and working my Saturdays from 4am at the local fruit markets buying stock to sell on in a family business on to my first entrepreneur adventure The Complete Accident Service in Germany one thing was completely clear to me then, and still is now. It is my fundamental objective to identify and eradicate weaknesses the damage businesses. Real profits lie in business operations! Marketing is a simple numbers game but streamlining before marketing ensures maximum return on everything you do. I have become an operational GENIUS. In the 10+ companies of my own which I built from concept since then and in every firm who I have helped I have invented amazing systems, methods, programs and tools that maximise profits dramatically no matter whether you are a baker or an international manufacturer. I have built walk through corridors in health clubs where I filtered smells of fresh coffee and fresh baked bread through the air-con ensuring clients stopped off to eat at the café on to designing legal structures to maximise tax savings and capture maximum spend from clients.

Neil McIntyre is a Bronze author on EvanCarmichael.com
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