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9 Components of Good SEO - How to Help People Find Your Service Business on the Internet

Guest post by: Bill Tamminga

Article Overview: Millions of people search for service businesses every month. When they conduct those searches, they aren't looking in newspapers or ads in the hard-copy Yellow Pages. Over the last fifteen years, the Internet has become the dominant technology for local service business searches.

9 Components of Good SEO - How to Help People Find Your Service Business on the Internet

I have been working with SEO / SEM and web design for almost a decade now and I have met literally hundreds of service business owners who have no idea what search engine optimization is or how it is used to help clients find their business online.

9 Components of Good SEO - How to Help Clients Find You

Search engine optimization (SEO) is the process of gaining visibility for your company on the Internet. It involves a series of activities which include:

1. analyzing keywords,
2. submitting businesses to online directories,
3. creating meta tags and the right website content,
4. setting up social media accounts,
5. writing and publishing articles,
6. creating press releases,
7. generating incoming web links,
8. blogging (if desired), and
9. creating video (if desired).

I primarily work with businesses in Denver, CO and I talk to business owners in the area every day who have a nice website that cost them thousands of dollars.The problem is that their site is getting virtually no meaningful traffic. That is why SEO is so critically important.Good search engine optimization gives your website the best chance of getting noticed by all those people who need your service.

The SEO Scenario

Imagine that you are given a choice between an incredible website design with mediocre SEO and a mediocre website design with incredible SEO. Which would you choose? Most service business owners I know would take the incredible design. Sadly, they are left with a great looking website that no one sees. It is a wasted investment.

Good Web Design + Good SEO = More Clients

Do yourself a favor and do a search for(your service business) in (your city). If you are a chiropractor in Ogden, UT, do a search for chiropractors in Odgen UT. You get the point. Do you land on the front page or even the front two pages? If not, make a commitment to implementing the 9 Components of Good SEO into your web strategy and help people find your business online.

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Article Tags: blogging, business online, business owners, creating meta tags, decade, li li, li style, media accounts, optimization seo, press releases, sans serif font, search engine optimization, sem, service business, span style, style color, style font, visibility, web design



Related Forum Posts
Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
Re: Reduce Bounce Rate - Website bounce rate matters most today. You can decrease by providing 1. Good Web Layout And Design 2. Relevant and unique content 3. Content clear and proper navigation 4. Improve website loading speed 5. Add relevant images 6. Analysis of keywords 7. Minimize pages 8. optimize your target keywords 9. Good quality of links 10. Take People Where They Want to Go


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