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Five Steps to Finding the Right Keywords For Your Website - Search Engine Optimization (SEO)

Guest post by: Bill Tamminga

Article Overview: Keywords and phrases are the foundation of search engine optimization. To find out which keywords will be most important for your service business in Denver, ask one powerful question: What do people type in the search box when they look for companies like yours? It doesn't look that powerful when written on paper. In fact, it's a very simple concept to skip over, but as you drill down to what people really put in that little box, you'll see all kinds of things pop out at you that you may not expect.

Five Steps to Finding the Right Keywords For Your Website - Search Engine Optimization (SEO)

Keywords: The Foundation of Search Engine Optimization

Keywords and phrases are the foundation of search engine optimization.To find out which keywords will be most important for your service business in Denver, ask one powerful question:What do people type in the search box when they look for companies like yours? It doesn't look that powerful when written on paper.In fact, it's a very simple concept to skip over, but as you drill down to what peoplereallyput in that little box, you'll see all kinds of things pop out at you that you may not expect.

As service business owners in Denver it is imperative that we find out therightkeywords.I come from a long line of homebuilders and contractors and although technical building skills weren't passed down to me, the terminology and imagery have been ingrained in my skull.One thing I know from being raised by carpenters: if the foundation of a house is not level, the house will fall.In other words, if the foundation wasn't done right at the start, it is not a question ofiffailure occurs, but how quickly.

What does that mean for your search engine optimization?If your keywords are "off", your search engine optimization and marketing will fail.Again, it's not a question ofifit fails, buthow quickly.The answer is: it will fail immediately.The next question is:How long will it take you to realize it failed?I've seen businesses literally go years without an optimized website. Did I say anything?Only if I liked the owners.

How Do I Find Out WhatMYKeywords Are?

You do not want to own a website that fails you.The stakes are too high.A web designer in Denver will charge thousands of dollars for a good website.In this economy, you can't afford to pay for second rate SEO.Doing so will eventually topple your online marketing.So how do you find out what your keywords are?

1. Visit Google's Keyword Tool.If you don't know what that is, do an online search for it.
2. Enter your job or industry(i.e. if you are a chiropractor, enter the keywordchiropractor).
3. Study the list of keywordsthat Google suggests for you.
4. Pick tenkeywords or key phrases that have a large number of search volume and low amount of Advertiser Competition.
5. Add "in Denver" (or your Denver suburb)to the end of each keyword or key phrase.This is critical.People search for service businesses by location.

Study those ten keywords or key phrases.Let them sink into your brain and percolate for a while. Are there any common mispellings?I meanmisspellings.Are there some surprises?Is there anything missing that you thought should be on the list? Use the keyword tool to see if it is a common search query.

The ten keywords you just worked so hard to acquire are the foundation of your online marketing efforts.Take the time to get them right.It will pay dividends in your future Internet marketing endeavors.

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Article Tags: business owners, carpenters, failure, homebuilders, imagery, marketing, nbsp, optimized web, phrases, sans serif font, search box, search engine optimization, service business, skull, span style, style color, style font



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Website SEO Marketing Consultant from India - Hi all, I am search engine marketing consultant, and has worked on seo marketing of several online websites. In case you need any help or facing any issue related to SEO/SEM, you can post your query. I have 4 yeards of experience in following :- a ) Search Engine Optimization/Marketing b) PPC Promotion c) Website Development too;)
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff


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