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Four Marketing Ideas for Client Retention

Written by: Bill Tamminga

Article Overview: Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.

Four Marketing Ideas for Client Retention

Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.

Invite Outside Experts to Speak to Your Clients

Clients love to know they're working with experts. When you bring in an expert from the outside, your clients apply the expert's knowledge to you. That person is seen as part of your team. It can be a great way for clients to get a deeper understanding to how and why you do what you do and how it benefits their lives. If you do not have a large enough client base to draw a crowd, consider partnering with another service provider and performing a joint seminar.

Send Meeting Summaries

Some of the best business owners continue to use this strategy to keep their clients informed of major business decisions. They will send out a brief summary of key decisions they have made each month based on market demands.

Send Hand-Written Holiday and Birthday Notes

Hand-written notes seem to mean more today than they used to. Maybe it's because we fire off so many emails and we get so much junk in the mailbox. Regardless, it is nice to get a thoughtful, hand-written note of appreciation every now and then. Birthdays and holidays are as good a time as any to do this.

Attach a Hand-Written Note to an Article of Interest

Speaking of hand-written notes, few things will help establish you as an expert more than sending an article of interest to your clients with a note attached - especially if you are quoted in the article!

These are four easy ways to solidify your relationship with your current list of clients. The more action items you commit to incorporating in your marketing plan, the easier it will be to retain clients. With that in mind, my next article will cover three more ideas for client retention.

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Article Tags: birthdays, brief summary, business decisions, business owner, business owners, crowd, deeper understanding, economy, high quality, holidays, key decisions, market demands, marketing plan, marketing techniques, quality clients, relationship, sales and marketing, service provider, service providers



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