Four Marketing Ideas for Client Retention
Four Marketing Ideas for Client Retention
Invite Outside Experts to Speak to Your Clients
Clients love to know they're working with experts. When you bring in an expert from the outside, your clients apply the expert's knowledge to you. That person is seen as part of your team. It can be a great way for clients to get a deeper understanding to how and why you do what you do and how it benefits their lives. If you do not have a large enough client base to draw a crowd, consider partnering with another service provider and performing a joint seminar.
Send Meeting Summaries
Some of the best business owners continue to use this strategy to keep their clients informed of major business decisions. They will send out a brief summary of key decisions they have made each month based on market demands.
Send Hand-Written Holiday and Birthday Notes
Hand-written notes seem to mean more today than they used to. Maybe it's because we fire off so many emails and we get so much junk in the mailbox. Regardless, it is nice to get a thoughtful, hand-written note of appreciation every now and then. Birthdays and holidays are as good a time as any to do this.
Attach a Hand-Written Note to an Article of Interest
Speaking of hand-written notes, few things will help establish you as an expert more than sending an article of interest to your clients with a note attached - especially if you are quoted in the article!
These are four easy ways to solidify your relationship with your current list of clients. The more action items you commit to incorporating in your marketing plan, the easier it will be to retain clients. With that in mind, my next article will cover three more ideas for client retention.
Four Marketing Ideas for Client Retention - To learn more about this author, visit Bill Tamminga's Website.
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Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.
Invite Outside Experts to Speak to Your Clients
Clients love to know they're working with experts. When you bring in an expert from the outside, your clients apply the expert's knowledge to you. That person is seen as part of your team. It can be a great way for clients to get a deeper understanding to how and why you do what you do and how it benefits their lives. If you do not have a large enough client base to draw a crowd, consider partnering with another service provider and performing a joint seminar.
Send Meeting Summaries
Some of the best business owners continue to use this strategy to keep their clients informed of major business decisions. They will send out a brief summary of key decisions they have made each month based on market demands.
Send Hand-Written Holiday and Birthday Notes
Hand-written notes seem to mean more today than they used to. Maybe it's because we fire off so many emails and we get so much junk in the mailbox. Regardless, it is nice to get a thoughtful, hand-written note of appreciation every now and then. Birthdays and holidays are as good a time as any to do this.
Attach a Hand-Written Note to an Article of Interest
Speaking of hand-written notes, few things will help establish you as an expert more than sending an article of interest to your clients with a note attached - especially if you are quoted in the article!
These are four easy ways to solidify your relationship with your current list of clients. The more action items you commit to incorporating in your marketing plan, the easier it will be to retain clients. With that in mind, my next article will cover three more ideas for client retention.
Four Marketing Ideas for Client Retention - To learn more about this author, visit Bill Tamminga's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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