Four Marketing Ideas for Client Retention
Four Marketing Ideas for Client Retention
Invite Outside Experts to Speak to Your Clients
Clients love to know they're working with experts. When you bring in an expert from the outside, your clients apply the expert's knowledge to you. That person is seen as part of your team. It can be a great way for clients to get a deeper understanding to how and why you do what you do and how it benefits their lives. If you do not have a large enough client base to draw a crowd, consider partnering with another service provider and performing a joint seminar.
Send Meeting Summaries
Some of the best business owners continue to use this strategy to keep their clients informed of major business decisions. They will send out a brief summary of key decisions they have made each month based on market demands.
Send Hand-Written Holiday and Birthday Notes
Hand-written notes seem to mean more today than they used to. Maybe it's because we fire off so many emails and we get so much junk in the mailbox. Regardless, it is nice to get a thoughtful, hand-written note of appreciation every now and then. Birthdays and holidays are as good a time as any to do this.
Attach a Hand-Written Note to an Article of Interest
Speaking of hand-written notes, few things will help establish you as an expert more than sending an article of interest to your clients with a note attached - especially if you are quoted in the article!
These are four easy ways to solidify your relationship with your current list of clients. The more action items you commit to incorporating in your marketing plan, the easier it will be to retain clients. With that in mind, my next article will cover three more ideas for client retention.
Four Marketing Ideas for Client Retention - To learn more about this author, visit Bill Tamminga's Website.
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Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.
Invite Outside Experts to Speak to Your Clients
Clients love to know they're working with experts. When you bring in an expert from the outside, your clients apply the expert's knowledge to you. That person is seen as part of your team. It can be a great way for clients to get a deeper understanding to how and why you do what you do and how it benefits their lives. If you do not have a large enough client base to draw a crowd, consider partnering with another service provider and performing a joint seminar.
Send Meeting Summaries
Some of the best business owners continue to use this strategy to keep their clients informed of major business decisions. They will send out a brief summary of key decisions they have made each month based on market demands.
Send Hand-Written Holiday and Birthday Notes
Hand-written notes seem to mean more today than they used to. Maybe it's because we fire off so many emails and we get so much junk in the mailbox. Regardless, it is nice to get a thoughtful, hand-written note of appreciation every now and then. Birthdays and holidays are as good a time as any to do this.
Attach a Hand-Written Note to an Article of Interest
Speaking of hand-written notes, few things will help establish you as an expert more than sending an article of interest to your clients with a note attached - especially if you are quoted in the article!
These are four easy ways to solidify your relationship with your current list of clients. The more action items you commit to incorporating in your marketing plan, the easier it will be to retain clients. With that in mind, my next article will cover three more ideas for client retention.
Four Marketing Ideas for Client Retention - To learn more about this author, visit Bill Tamminga's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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