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Four More Ways to Market Your Business in 2009

Written by: Bill Tamminga

Article Overview: Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. My last article covered four ways to reach qualified prospects. In this article I will cover four more ways to market your business to potential clients.

Four More Ways to Market Your Business in 2009

Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. My last article covered four ways to reach qualified prospects. In this article I will cover four more ways to market your business to potential clients.

Write Newsletters

Effective newsletters are a good way to stay in touch with your clients. Whether they are e-newsletters or hard-copy, monthly or quarterly, newsletters help you establish a brand, develop expertise, and stay in touch.

Press Releases

Let the local press know about some of your clients' success stories. For a quick primer on press releases, visit wikihow.com/Write-a-Press-Release. Visit marketingsource.com/pressrelease/releaseformat.html for a nice sample template.

Website & Online Video

Whatever marketing activities you choose to do, put this on the top of your list. A good website will outline your core services, who you are and who you help, and attract visitors from your target market. There are countless examples to see. Simply Google "Service Business (Your State)" and hundreds of websites will come up. It doesn't have to be an incredibly high-tech site to make a difference, but it does need to be optimized for search engines and you should make a habit of using your other marketing efforts to drive traffic to your site. When creating your website, consider adding video content. Some business owners make entirely new presentations using PowerPoint while others simply use video from a recent seminar. In my opinion putting an informative video on your site (either about your business, about a current trend, or both) is the best way for people to get an idea of what type of business owner you are.

Write Books

Writing a book or two is another way to make yourself stand out from the crowd. Several service business owners have taken their books and created presentations from them. This is a nice situation because they get revenue from book sales and clients become interested in their businesses. It is easier now than ever before to get a book published. If you don't have the time to hire an agent and/or market your book to the publishing houses, you can self-publish or even write an e-book.

We've now covered several marketing activities that can draw prospects to your business. While they are also great ways to stay in front of your current clients, there are additional marketing strategies that can help solidify your relationship with people who already do business with you. My next articles will focus on marketing ideas for client retention.

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Article Tags: business owner, business owners, core services, countless examples, crowd, google, habit, local press, other marketing efforts, prospects, quality clients, quarterly newsletters, search engines, service business, success stories, target market, template website, touch with your clients, video content, writing a book



Related Forum Posts
Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Moderators on vacation - I will be on vacation from Dec 23, 2008 - Jan 5, 2009 - See y'all in the New Year! Happy 2009 to All!!!
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.


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