Four More Ways to Market Your Business in 2009
Four More Ways to Market Your Business in 2009
Write Newsletters
Effective newsletters are a good way to stay in touch with your clients. Whether they are e-newsletters or hard-copy, monthly or quarterly, newsletters help you establish a brand, develop expertise, and stay in touch.
Press Releases
Let the local press know about some of your clients' success stories. For a quick primer on press releases, visit wikihow.com/Write-a-Press-Release. Visit marketingsource.com/pressrelease/releaseformat.html for a nice sample template.
Website & Online Video
Whatever marketing activities you choose to do, put this on the top of your list. A good website will outline your core services, who you are and who you help, and attract visitors from your target market. There are countless examples to see. Simply Google "Service Business (Your State)" and hundreds of websites will come up. It doesn't have to be an incredibly high-tech site to make a difference, but it does need to be optimized for search engines and you should make a habit of using your other marketing efforts to drive traffic to your site. When creating your website, consider adding video content. Some business owners make entirely new presentations using PowerPoint while others simply use video from a recent seminar. In my opinion putting an informative video on your site (either about your business, about a current trend, or both) is the best way for people to get an idea of what type of business owner you are.
Write Books
Writing a book or two is another way to make yourself stand out from the crowd. Several service business owners have taken their books and created presentations from them. This is a nice situation because they get revenue from book sales and clients become interested in their businesses. It is easier now than ever before to get a book published. If you don't have the time to hire an agent and/or market your book to the publishing houses, you can self-publish or even write an e-book.
We've now covered several marketing activities that can draw prospects to your business. While they are also great ways to stay in front of your current clients, there are additional marketing strategies that can help solidify your relationship with people who already do business with you. My next articles will focus on marketing ideas for client retention.
Four More Ways to Market Your Business in 2009 - To learn more about this author, visit Bill Tamminga's Website.
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Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. My last article covered four ways to reach qualified prospects. In this article I will cover four more ways to market your business to potential clients.
Write Newsletters
Effective newsletters are a good way to stay in touch with your clients. Whether they are e-newsletters or hard-copy, monthly or quarterly, newsletters help you establish a brand, develop expertise, and stay in touch.
Press Releases
Let the local press know about some of your clients' success stories. For a quick primer on press releases, visit wikihow.com/Write-a-Press-Release. Visit marketingsource.com/pressrelease/releaseformat.html for a nice sample template.
Website & Online Video
Whatever marketing activities you choose to do, put this on the top of your list. A good website will outline your core services, who you are and who you help, and attract visitors from your target market. There are countless examples to see. Simply Google "Service Business (Your State)" and hundreds of websites will come up. It doesn't have to be an incredibly high-tech site to make a difference, but it does need to be optimized for search engines and you should make a habit of using your other marketing efforts to drive traffic to your site. When creating your website, consider adding video content. Some business owners make entirely new presentations using PowerPoint while others simply use video from a recent seminar. In my opinion putting an informative video on your site (either about your business, about a current trend, or both) is the best way for people to get an idea of what type of business owner you are.
Write Books
Writing a book or two is another way to make yourself stand out from the crowd. Several service business owners have taken their books and created presentations from them. This is a nice situation because they get revenue from book sales and clients become interested in their businesses. It is easier now than ever before to get a book published. If you don't have the time to hire an agent and/or market your book to the publishing houses, you can self-publish or even write an e-book.
We've now covered several marketing activities that can draw prospects to your business. While they are also great ways to stay in front of your current clients, there are additional marketing strategies that can help solidify your relationship with people who already do business with you. My next articles will focus on marketing ideas for client retention.
Four More Ways to Market Your Business in 2009 - To learn more about this author, visit Bill Tamminga's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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