How to Be Different in a Homogeneous Business World
How to Be Different in a Homogeneous Business World
There are two primary ways service business owners can differentiate their business from the sea of competitors. First, they can emphasize results and deliver on their promises. Second, they can enhance their image in the eyes of consumers. Let's delve into those two tasks.
Delivery and Timeliness of Results
The only thing better than a job well done is a job done quickly. If you can get your client where he wants to be faster than the other guy can, you are on your way to gaining market share. Not only will your clients be happier because you saved them time, but you will have more time to handle more clients than the competition - if that's what you want. You could also use your time to recharge your batteries and have a little fun.
Upgrading Your Image
There are so many ways to upgrade your image. Creating a new, sexier website is a start. Starting a blog can help you seem knowledgeable and attentive. Being on Facebook can help you seem more personable. Getting on Twitter makes you seem hip and friendly. LinkedIn has some innovative ways to enhance your image. Doing all these things will certainly make you look cool, and that is never a bad thing. In the end, you will get hired because people know what you do and like who you are. Upgrading your image can help people get to know the real you, increasing your likeability and trustworthiness.
Start making yourself stand out by delivering faster or better service than your competitors and upgrading your image.
How to Be Different in a Homogeneous Business World - To learn more about this author, visit Bill Tamminga's Website.
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It's hard, isn't it? Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That's it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a product that is strikingly similar to the competition's offering. What do you need to do to stand out?
There are two primary ways service business owners can differentiate their business from the sea of competitors. First, they can emphasize results and deliver on their promises. Second, they can enhance their image in the eyes of consumers. Let's delve into those two tasks.
Delivery and Timeliness of Results
The only thing better than a job well done is a job done quickly. If you can get your client where he wants to be faster than the other guy can, you are on your way to gaining market share. Not only will your clients be happier because you saved them time, but you will have more time to handle more clients than the competition - if that's what you want. You could also use your time to recharge your batteries and have a little fun.
Upgrading Your Image
There are so many ways to upgrade your image. Creating a new, sexier website is a start. Starting a blog can help you seem knowledgeable and attentive. Being on Facebook can help you seem more personable. Getting on Twitter makes you seem hip and friendly. LinkedIn has some innovative ways to enhance your image. Doing all these things will certainly make you look cool, and that is never a bad thing. In the end, you will get hired because people know what you do and like who you are. Upgrading your image can help people get to know the real you, increasing your likeability and trustworthiness.
Start making yourself stand out by delivering faster or better service than your competitors and upgrading your image.
How to Be Different in a Homogeneous Business World - To learn more about this author, visit Bill Tamminga's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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