How to Establish Yourself as a Sales & Marketing Expert at Work
How to Establish Yourself as a Sales & Marketing Expert at Work
Learn
The first step in establishing your expertise is to master all you can about your subject matter. Everything, from business to politics to art, can be broken down into a series of activities that yield certain results. Other experts in your field have written down those activities before. The texts they have written will shed light on the systems and processes that have led other people to success. If all you have is the knowledge of those who have gone before you, you are well on your way to being an expert in your field and an asset to your company.
Communicate
The point at which you make the leap from student to teacher is the moment you begin changing perceptions, in your own mind and in others' minds, about your level of expertise. So, what are some ways to communicate your knowledge?
- First and foremost, live what you teach. If you cannot get positive results using the techniques you discuss, your audience will not listen.
- Once a month, hold a mini-seminar on your subject during lunch breaks or after work.
- Start a company newsletter and use it to share your expertise.
- Conduct research on your subject matter and publish your findings in an industry publication.
Acknowledge Your Expertise or No One Will
Finally, begin to acknowledge your expertise when you speak to others. What do you say when people ask what you do? If you say something like "I work at (insert company name)" or "I do (insert task) at (insert company)" you are not an expert. Experts do not express themselves in terms of job title. They express what they do in terms of the benefit they bring to society. Take a minute to think of a specific answer to the following questions. Who is the end-user of your product/service? What is the result of the work you do for them?
For instance, consider for a moment that you work in the sales department of a large financial services company. You don't just sell annuities, mutual funds, or stocks, you specialize in providing ways for people to invest for retirement. If you are an accountant or auditor with one of the Big 4, you are not just an accountant. You specialize in helping companies build the public's trust and keep more of the money they make. I think you get the point. The bottom line is this: the world begins to think of you as an expert when you begin acknowledging that you are an expert to the world.
Take Action
Don't wait to begin turning yourself into an expert. Whatever function you perform, read publications, articles, and books that shed light on best practices and current trends for that type of work. When you've gathered enough knowledge, start sharing your knowledge with people throughout your organization in non-offensive ways. Finally, live it. Show the world you are an expert by practicing what you preach and getting good results.
How to Establish Yourself as a Sales Marketing Expert at Work - To learn more about this author, visit Bill Tamminga's Website.
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Regardless of your industry, experts make more money, have more contacts, and are sought out more than every other employee. If you want to see your earning power skyrocket you must establish yourself as an expert. It takes time, energy, and hard work but the end result is well worth it.
Learn
The first step in establishing your expertise is to master all you can about your subject matter. Everything, from business to politics to art, can be broken down into a series of activities that yield certain results. Other experts in your field have written down those activities before. The texts they have written will shed light on the systems and processes that have led other people to success. If all you have is the knowledge of those who have gone before you, you are well on your way to being an expert in your field and an asset to your company.
Communicate
The point at which you make the leap from student to teacher is the moment you begin changing perceptions, in your own mind and in others' minds, about your level of expertise. So, what are some ways to communicate your knowledge?
- First and foremost, live what you teach. If you cannot get positive results using the techniques you discuss, your audience will not listen.
- Once a month, hold a mini-seminar on your subject during lunch breaks or after work.
- Start a company newsletter and use it to share your expertise.
- Conduct research on your subject matter and publish your findings in an industry publication.
Acknowledge Your Expertise or No One Will
Finally, begin to acknowledge your expertise when you speak to others. What do you say when people ask what you do? If you say something like "I work at (insert company name)" or "I do (insert task) at (insert company)" you are not an expert. Experts do not express themselves in terms of job title. They express what they do in terms of the benefit they bring to society. Take a minute to think of a specific answer to the following questions. Who is the end-user of your product/service? What is the result of the work you do for them?
For instance, consider for a moment that you work in the sales department of a large financial services company. You don't just sell annuities, mutual funds, or stocks, you specialize in providing ways for people to invest for retirement. If you are an accountant or auditor with one of the Big 4, you are not just an accountant. You specialize in helping companies build the public's trust and keep more of the money they make. I think you get the point. The bottom line is this: the world begins to think of you as an expert when you begin acknowledging that you are an expert to the world.
Take Action
Don't wait to begin turning yourself into an expert. Whatever function you perform, read publications, articles, and books that shed light on best practices and current trends for that type of work. When you've gathered enough knowledge, start sharing your knowledge with people throughout your organization in non-offensive ways. Finally, live it. Show the world you are an expert by practicing what you preach and getting good results.
How to Establish Yourself as a Sales Marketing Expert at Work - To learn more about this author, visit Bill Tamminga's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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