Three More Marketing Ideas for Client Retention
Three More Marketing Ideas for Client Retention
Do Something Fun Together
Tournaments of any kind (anything sports related, poker, bridge, pool, darts) are always good group activities. Some business owners take their top clients hunting, fishing, or hiking. Other executives have clients who enjoy long-distance races. Organizing a training group for distance races like 5k's, 10k's, half and full marathons, and triathlons can bring people together in a fun, supportive environment. Plus, you'll have a killer physique when training is done.
Invite Business-Owner Clients to a Business Workshop
No doubt several of your clients are business owners. You can invite them to join you at seminars and workshops throughout the year. Whether the seminars are on marketing, sales, leadership, management or any other part of their business, they will appreciate your efforts to help them succeed.
Conduct an Annual or Semi-Annual Survey
Soliciting the opinion of your clients shows that you care about what they think and you want to improve the quality of your service. In addition to that, you are sure to get some gracious comments that you can add to your website and marketing brochures under "Rave Reviews".
Let's recap the different marketing ideas we've covered in the last four articles.
- Host Seminars
- Send Direct mail
- Networking
- Create a Radio Show or Podcast
- Write Articles
- Send Newsletters
- Submit Press Releases
- Create a Good Website & Online Video
- Write Books
- Write White Papers
- Conduct Personal Meetings
- Bring in Outside Experts
- Send Meeting Summaries
- Send Hand-Written Notes
- Send a Note Attached to an Article of Interest
- Host a Fun Event
- Take Clients to Business Seminars
- Conduct Surveys
These proven strategies will help you get off on the right foot next year. Business owners who use them will set themselves apart from the crowd and attract and retain more clients next year.
Three More Marketing Ideas for Client Retention - To learn more about this author, visit Bill Tamminga's Website.
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Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are three more sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.
Do Something Fun Together
Tournaments of any kind (anything sports related, poker, bridge, pool, darts) are always good group activities. Some business owners take their top clients hunting, fishing, or hiking. Other executives have clients who enjoy long-distance races. Organizing a training group for distance races like 5k's, 10k's, half and full marathons, and triathlons can bring people together in a fun, supportive environment. Plus, you'll have a killer physique when training is done.
Invite Business-Owner Clients to a Business Workshop
No doubt several of your clients are business owners. You can invite them to join you at seminars and workshops throughout the year. Whether the seminars are on marketing, sales, leadership, management or any other part of their business, they will appreciate your efforts to help them succeed.
Conduct an Annual or Semi-Annual Survey
Soliciting the opinion of your clients shows that you care about what they think and you want to improve the quality of your service. In addition to that, you are sure to get some gracious comments that you can add to your website and marketing brochures under "Rave Reviews".
Let's recap the different marketing ideas we've covered in the last four articles.
- Host Seminars
- Send Direct mail
- Networking
- Create a Radio Show or Podcast
- Write Articles
- Send Newsletters
- Submit Press Releases
- Create a Good Website & Online Video
- Write Books
- Write White Papers
- Conduct Personal Meetings
- Bring in Outside Experts
- Send Meeting Summaries
- Send Hand-Written Notes
- Send a Note Attached to an Article of Interest
- Host a Fun Event
- Take Clients to Business Seminars
- Conduct Surveys
These proven strategies will help you get off on the right foot next year. Business owners who use them will set themselves apart from the crowd and attract and retain more clients next year.
Three More Marketing Ideas for Client Retention - To learn more about this author, visit Bill Tamminga's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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