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Three More Marketing Ideas for Client Retention

Written by: Bill Tamminga

Article Overview: Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are three more sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.

Three More Marketing Ideas for Client Retention

Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are three more sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.

Do Something Fun Together

Tournaments of any kind (anything sports related, poker, bridge, pool, darts) are always good group activities. Some business owners take their top clients hunting, fishing, or hiking. Other executives have clients who enjoy long-distance races. Organizing a training group for distance races like 5k's, 10k's, half and full marathons, and triathlons can bring people together in a fun, supportive environment. Plus, you'll have a killer physique when training is done.

Invite Business-Owner Clients to a Business Workshop

No doubt several of your clients are business owners. You can invite them to join you at seminars and workshops throughout the year. Whether the seminars are on marketing, sales, leadership, management or any other part of their business, they will appreciate your efforts to help them succeed.

Conduct an Annual or Semi-Annual Survey

Soliciting the opinion of your clients shows that you care about what they think and you want to improve the quality of your service. In addition to that, you are sure to get some gracious comments that you can add to your website and marketing brochures under "Rave Reviews".

Let's recap the different marketing ideas we've covered in the last four articles.

- Host Seminars
- Send Direct mail
- Networking
- Create a Radio Show or Podcast
- Write Articles
- Send Newsletters
- Submit Press Releases
- Create a Good Website & Online Video
- Write Books
- Write White Papers
- Conduct Personal Meetings
- Bring in Outside Experts
- Send Meeting Summaries
- Send Hand-Written Notes
- Send a Note Attached to an Article of Interest
- Host a Fun Event
- Take Clients to Business Seminars
- Conduct Surveys

These proven strategies will help you get off on the right foot next year. Business owners who use them will set themselves apart from the crowd and attract and retain more clients next year.

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Article Tags: business owner, business workshop, direct mail, distance races, host seminars, leadership management, marathons, marketing ideas, marketing sales, marketing techniques, no doubt, personal meetings, quality clients, radio show, sales and marketing, something fun, supportive environment, training group, triathlons, write books



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