Bill Tamminga Articles

Why Consumers Buy: The Cultural Factors That Affect Buyer Behavior - Click To Read Article
It is imperative that marketing messages strike a chord with their intended targets. Doing so is made easier by thinking about the influences of buyer behavior - culture, society, individuality, and psychology. Of these four influencers, the cultural influence is the strongest; if you intend to attract and keep clients of the highest quality, you will benefit from understanding how cultures, subcultures, and social class affects buying decisions.

Three More Marketing Ideas for Client Retention - Click To Read Article
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are three more sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.

The One Sales and Marketing Idea That Will Separate You From the Crowd - Click To Read Article
Direct mail, telephone, e-mail, internet, personal sales, networking, newsletters, articles, press releases, e-newsletters, radio shows, radio ads, TV ads, infomercials, billboards, signage, company cars, posters, letters, blogs. These are all good ways to market your business. Every business that employs these techniques will get a certain amount of results. There are dozens of marketing tools that can be used to promote your business, but none of them will make an enormous difference if they are not partnered with something even more important.

Strategies to Win in a Demanding Business Environment: 5 Ways to Grow Your Business - Click To Read Article
In the midst of such a demanding business environment, many companies are struggling to increase sales. In light of that, how can a company grow? What are possible sources of increased revenue?

Qualities of Excellent Leaders: Leading an Organization to Triple Digit Growth - Click To Read Article
The ability of any organization to experience explosive growth hinges on the quality of leadership in the executive office. Whether you are a budding entrepreneur or established CEO hungry for results, the changes you want to implement will only go so far as your leadership ability allows. Imagine for a second that you want to experience triple digit growth this year, in this horrid economy. Some companies will certainly do it. The question is: will yours be one of them? These are the leadership traits you will need to get it done.

Nine Components of Sales & Marketing Strategy - Click To Read Article
Strategic sales and marketing management delivers plans that help a company achieve its objectives. Completing these nine tasks will show you where your company stands compared to competitors and what you need to do to strengthen your position in the marketplace.

Markus Frind and Plenty of Fish - A Case Study in Effective Sales and Marketing Strategy - Click To Read Article
A couple weeks ago, I read one of the most compelling articles on a growing business that I have read in years. In his article entitled, "And the Money Comes Rolling In", Inc. Magazine writer Max Chafkin talks about Markus Frind's strategies for growing his personal dating website, Plenty Of Fish. Frind's idea was to build a basic user-content-driven website and pay for it with ads. He started from scratch and built out a minimalist site by anyone's standards (look at it now and there still isn't anything too impressive - distorted personal pictures and a heart favicon). But the idea resonated with thousands of people who were paying for a dating service and looking for a free alternative. He is now clearing $5 million a year after taxes. He has a handful of staff members and a nice, but mostly unfurnished, office in Vancouver.

How to Set Short-Term Sales and Marketing Objectives That Matter - Click To Read Article
Achieving long-term business strategies can only be accomplished by implementing short-term objectives. What are the eight qualities of short-term goals and how can marketing and sales executives use them to get results?

How to Position Your Company in the Minds of Consumers - Click To Read Article
In most industries there are no heroes, just choices. So rather than try to be all things to all people, business owners need to proactively position their company and define their points of differentiation to the consumer. Positioning draws the attention of your target market and reduces the chance that your competitors will define who you are, a situation no business owner wants to experience.

How to Price Your Service to Sell - Click To Read Article
Finding the right price for your service is one of the keys to revenue growth. Pricing isn't the only consideration used by prospects, but it can be an immediate deterrent if the price is unreasonably high or so low that your services are perceived as lacking value. What can be done to avoid those two extremes?

How to Create Great Direct Mail Copy That Will Get Noticed - Click To Read Article
Direct mail can be a good way to grow your business, but it can also be a costly mistake if not done correctly. What can you do to get the best response possible?

How to Establish & Exert Influence - Click To Read Article
Do you have an upcoming meeting where you need to convince your boss, spouse, or co-workers to make a change? Lay the groundwork for a successful encounter before the meeting starts.

How to Get a Prospect's Attention with Good Sales & Marketing - Click To Read Article
Starting a business relationship is one of the most difficult tasks in sales, but it's not rocket science. The key to prospecting successfully is twofold. First, you need to know what potential clients are looking for. Second, you need to know what low-cost platforms can be used to deliver it.

How to Establish Yourself as a Sales & Marketing Expert at Work - Click To Read Article
Regardless of your industry, experts make more money, have more contacts, and are sought out more than every other employee. If you want to see your earning power skyrocket you must establish yourself as an expert. It takes time, energy, and hard work but the end result is well worth it.

How to Avoid Five Common Problems Concerning Corporate Training - Click To Read Article
A main consideration for hiring decisions is the urgency to fill a vacant seat. This common problem forces managers and owners of companies large and small to bring aboard employees who may lack the competence to thrive on day one. Yet even though this phenomenon has been occurring for years, businesses still lack quality training programs that will help employees make a difference to the bottom line. There are several reasons for this and I will list five of them here with recommendations for how to avoid them.

How to Build a "Value Sales Ladder" Customers Will Buy Into - Click To Read Article
The Value Sales Ladder is a visual representation of a company's entire menu of product or service offerings. It demonstrates how customers are brought into the sales process, where they stand at any given moment, and how the company increases clients' commitment over time.

How to Be Different in a Homogeneous Business World - Click To Read Article
It's hard, isn't it? Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That's it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a product that is strikingly similar to the competition's offering. What do you need to do to stand out?

Four Ways to Market Your Business in 2009 - Click To Read Article
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. Following is a detailed discussion about how to use different sales and marketing techniques to draw attention to your business.

Four More Ways to Market Your Business in 2009 - Click To Read Article
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. My last article covered four ways to reach qualified prospects. In this article I will cover four more ways to market your business to potential clients.

Four Marketing Ideas for Client Retention - Click To Read Article
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.

Four Ways for Sales and Marketing Pros to Segment Their Target Market - Click To Read Article
Philip Kotler reminds us that if markets are to be segmented and cultivated, they must meet certain requirements. Segments must be: 1. Measurable 2. Substantial 3. Accessible 4. Differentiable 5. Actionable Assuming your target markets meet those requirements, sales and marketing professionals can cultivate these segments to maximize their potential. There are four ways to segment any given market and the choices you make regarding how to segment will impact the quality of your efforts.

Five Steps to Creating a Simple Blog in Less than 30 Minutes - Click To Read Article
There are currently millions of blogs on the internet with just a fraction of those commissioned by business owners. There are two benefits to blogging that cannot be overlooked by business owners. The first and most obvious benefit is that your business gets exposure to a potentially huge number of prospects. The second benefit comes in the form of cash from advertisers. As your credibility grows, the number of visitors increases along with the number of clicks to the ads on your page. So how do you start a blog and, more importantly, how do you market it once it's live?

Controlling the Assumptions in Your Sales and Marketing Strategy - Click To Read Article
When you incorporate a new strategy into your service business there are certain assumptions that are made upon which the success of your strategy relies. These assumptions need to be monitored and controlled to give your company the greatest chance of accomplishing your stated objectives. The assumptions we make as business leaders are limited to two primary areas: 1) the external environment and how it will change, and 2) the industry in which we operate.

Characteristics of Today's Thriving Companies - Click To Read Article
While there is a shortage of cash for many firms today, others are making more than enough to survive. What are the characteristics of the companies that thrive? What are they doing that others are not? Most importantly, can you duplicate these characteristics into your business?

Before You Jump Ship: Four Responsibilities to Consider Before Starting Your Own Business - Click To Read Article
You've heard it before: starting a business can be one of the most difficult yet rewarding things you will ever do. Considering these four responsibilities before you start a company will help minimize the difficulty and enhance the rewards.

Breaking Through Revenue Barriers - Increasing Sales Through Graded Levels of Commitment - Click To Read Article
If your revenue streams have slowed down or completely dried up, your solution may be as simple as creating graded levels of commitment for your current and prospective clients. Implementing graded levels of commitment (GLC) involves capturing the attention of prospects in different market segments with new product or service developments offered at different price points. Here are five steps to incorporate GLC into your business.

10 Sources for Quality Market Research and Market Statistics - Click To Read Article
Knowing where to find good information and forecasts will enhance your ability to make quality marketing and sales decisions. These sources are an essential part of your research and analysis as you lay the groundwork for successful marketing activities.

5 External Forces That Affect Sales and Marketing Success - Click To Read Article
There are five major external forces that affect your sales and marketing efforts. They operate outside of any specific organization and companies are, for the most part, at their mercy. Are these forces hindering or enhancing your success right now?

10 Reasons Why Companies and Products Fail - Click To Read Article
My research shows that this will be one of the most widely read articles I will ever write. For whatever reason, people want to know why businesses fail more than why they succeed. So this is for all the critics (and worriers) out there. Here are Ten Reasons Why Companies and Products Fail. Enjoy!


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